JUE 19 DE SEPTIEMBRE DE 2024 - 17:51hs.
Emerging trends

1win Partners highlights eSports-focused microbetting as the new era of iGaming

iGaming is constantly evolving, adapting to new technologies, player preferences and regulatory changes. Among the emerging trends, microbetting and eSports betting have stood out as new frontiers in this dynamic market. These modalities, which attract an increasingly younger and connected audience, are shaping the future of online betting, bringing challenges and opportunities for operators and players, according to 1win Partners, in an article for GMB.

1win Partners, always attuned to iGaming trends, has prepared a comprehensive guide in this article with everything you need to know about micro-betting.

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What are micro-bets?
 


Micro-bets represent one of the most significant innovations in iGaming. Unlike traditional betting, where the player wagers on the final outcome of an event, micro-bets allow them to place bets on smaller, specific, and short-duration events within a game. This can include actions such as "who will score the next goal," "which player will receive the next card," or "how many corners will happen in the next 10 minutes."

This form of betting offers a highly interactive and engaging experience, allowing players to make several bets throughout a single match. For 1win Partners, micro-bets represent an opportunity to increase betting volume and keep players engaged for longer periods.

The growth of eSports in iGaming

eSports, or electronic sports, have become a global phenomenon, attracting millions of viewers and generating billions in revenue. The explosive growth of eSports in recent years has not gone unnoticed by the iGaming industry, which quickly began incorporating this category into their betting platforms.

The popularity of eSports can be attributed to several factors, including increased internet access, improved streaming technologies, and digital culture among younger generations. Games like "League of Legends," "Dota 2," and "Counter-Strike: Global Offensive" have become cultural icons, with tournaments that rival traditional sports events in terms of audience and prize money.

Including eSports in betting offerings is not just a trend but a necessity to attract a young, tech-savvy audience. eSports betting offers a new dimension to iGaming, with unique markets and a highly engaged fan base.

Intersection of micro-betting in eSports

The combination of micro-betting with eSports has created a perfect synergy, elevating the player's experience to a new level. eSports, by nature, are dynamic and fast-paced, with constant action that lends itself perfectly to micro-betting. The ability to place bets on real-time events during an eSports match intensifies the excitement and engagement for players.
 


For example, in a "League of Legends" game, bettors can place micro-bets on who will get the next "First Blood" (first kill), which team will destroy the next tower, or who will win the next team fight. This continuous interactivity keeps players involved and increases betting opportunities with 1win Partners.

Challenges and opportunities

While micro-betting and eSports betting offer many opportunities, they also present significant challenges. One of the main challenges is the integrity of the bets. The speed and unpredictability of eSports can make it difficult to detect match-fixing and other fraudulent practices. It's essential to invest in advanced monitoring technologies to ensure a safe and fair betting environment.

Additionally, the target audience for micro-betting and eSports tends to be young, often underage. This places additional responsibility on operators to ensure that only legal players participate in betting and that responsible gambling measures are in place.

Conclusion

As iGaming continues to evolve, micro-betting and eSports betting are positioned to play a central role in the future of the industry. With their ability to engage players at unprecedented levels, these modalities are redefining what it means to bet online.

With advancing technology and the growing popularity of eSports, the future of iGaming looks promising, with micro-betting and eSports leading the way.

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Source: 1win Partners