The online provider plans to launch “Muerto Fortuna” and explore instant games, using feedback to adapt its offerings, while the gaming and casino platform focuses on improving products, services and technology to better meet the needs of local users.
Both highlight the importance of exclusive alliances and the use of customized strategies to engage and retain audiences in the competitive Latin American segment.
GMB - What new products or services do the companies have planned for the Brazilian market in the coming months? Any innovations to highlight?
Zillion Games - Based on our internal analytics, we understand that Brazilian players have a strong preference for colorful and dynamic slots with high-quality graphics and engaging animations. In response to this, we are preparing to launch our new game, Muerto Fortuna. Additionally, we are currently testing Instant Games and recognize their potential. We will be applying innovative approaches in this area. Stay tuned for updates on our latest developments.
BetBoom - We are constantly working to improve our products and services for the Brazilian market, focusing on the needs of users. Our efforts are focused on improving service quality, introducing new technologies and creating innovative solutions.
We are actively developing in the areas of gaming, payment solutions and data analytics. Our goal is to provide the best experience for users by offering modern and convenient tools that meet current market requirements.
In the coming months, we plan to continue improving our offerings to best meet the expectations and demands of Brazilian customers, as well as innovating to help us remain competitive and relevant in the market.
How do Zillion Games and BetBoom use feedback from Brazilian players to adjust your offerings? What have you learned about local preferences?
Zillion Games - At Zillion Games, we actively gather feedback from Brazilian users through our partnerships with operators such as BetBoom. This allows us to refine game features, themes, and mechanics to better align with local preferences. As I’ve mentioned before, we’ve learned that Brazilian players appreciate fast-paced and visually captivating games. Therefore, we will continue to develop, evolve, and deliver a top-notch gaming experience!
BetBoom - We regularly conduct surveys on our players across all channels. Each promotion is accompanied by a small survey at the end of the promotion in an email or on the website. This way we understand what users didn't like and make changes to the mechanics. This way we improve our product and promotions.
What factors must be in place for a company to enter into a partnership with another, and what does the company look for in a business partner?
Zillion Games - Before entering into agreements, we always assess the reliability of our potential partners. This involves conducting a thorough KYC-check, requesting updated company information when necessary, and reviewing the partner's market reputation. We carefully select and establish partnerships, ensuring the same level of diligence across all markets.
BetBoom - We already have many partners and we value each of them very much, trying to work in tandem to achieve common goals. We aim to build strong and long-term relationships based on mutual trust and support.
It is important to note that for us the key factor in choosing a partner is to understand the direction in which we will work. Depending on specific tasks and goals, the partnership may take different forms, but the main criteria always remain reliability, stability and aspiration for development. Our cooperation is always aimed at achieving success and creating mutually beneficial opportunities for all parties.
What are the companies' goals for the Brazilian market in the coming years?
Zillion Games- In the coming years, our primary goal for the Brazilian market is to establish ourselves as a leading provider by partnering with major casinos and operators. We are confident that our reputation for delivering engaging and visually stunning gaming experiences will attract interest from top Brazilian casinos. We look forward to collaborating with leading operators who recognize the value and quality we bring to the table.
BetBoom - BetBoom has been operating in Latin America since 2022 and we are positioning ourselves as a cyber sports bookmaker with a wide range of sports lines and gambling products. We currently have a license in Mexico and Peru, but we plan to establish ourselves in the LATAM market, so the main goal now is to obtain a local license in Brazil. Obtaining licenses in Latin America plays a key role in the company's international development strategy.
How does your company attract players in this market and keep them engaged?
Zillion Games - To capture the attention of Brazilian players, we create games that are not only fun but also deeply resonate with local tastes. We focus on delivering high-quality visuals and seamless gameplay, particularly on mobile platforms. To keep players engaged, we regularly introduce new content and collaborate with operators to offer tailored promotions that excite and reward our audience.
BetBoom - We define churn by the activity index and reactivate.
It is important for us to send reactivation messages to clients who start to ‘fall asleep’. But each player has his own comfortable speed: someone makes several bets a day, and someone comes in once a week. A universal condition is not suitable: if we count as churn those who make less than one bet per week, we will over-spam users for whom such frequency is comfortable, and we will miss a client who used to bet every day, but now has stopped.
To make reactivation more personalised, we use the Client Activity Index. This is a mathematical model developed by our analysts, it takes into account the typical behaviour of the user and determines the level of their activity.
We do not remove dormant customers with activity index close to 0 from the database. We reduce the number of messages they receive and only inform them about large promotions to reactivate them.
What are the main opportunities and challenges you see in the Brazilian market?
Zillion Games - Brazil presents a fantastic opportunity thanks to its large and passionate gaming community. The challenge, however, lies in understanding and catering to the diverse tastes across various regions. We see this as an opportunity to experiment with different themes and innovative game mechanics that appeal to the broad spectrum of Brazilian players.
How does the company plan to differentiate itself in the competitive gaming market in Brazil?
Zillion Games - That’s a great question! Zillion sets itself apart by focusing on creativity and player experience. We strive to create games that stand out not just in terms of gameplay but also in how they connect with players emotionally. By continually pushing the boundaries of what our games can offer, we ensure that our titles are memorable and distinctive in a crowded market.
What new partnerships or collaborations are you considering expanding your presence in Brazil?
BetBoom - We opened an office in Mexico City and are strengthening the team with local specialists who understand and know the market more deeply. The team is carefully studying the specifics of the region: we monitor competitors, study the needs of the target audience, participate in local and niche conferences and exhibitions. There are many plans for cooperation, and BetBoom is always open to new and exciting partnerships.
What are the main objectives for Zillion Games and BetBoom in Brazil, and how do you plan to achieve them?
Zillion Games - Zillion Games currently holds a relatively small market share in Brazil. However, we are actively working with major casinos, such as BetBoom, and are focused on strengthening our relationship with BetBoom as well as establishing partnerships with other significant players in the industry. Our goal is to expand our presence and establish a strong foothold in the Brazilian market.
Source: Exclusive GMB
