Altenar’s presence in Latin America continues to grow as the company welcomes Frederico ‘Fred’ Caputi as its newest Sales Manager.
Now his feet are under the table, Altenar spoke to Fred to get his thoughts on joining the company:
Altenar - What was the attraction of joining Altenar?
Frederico ‘Fred’ Caputi - Joining Altenar was an exciting opportunity due to its strong reputation in the iGaming and sports betting industry. Leveraging my extensive experience in sales, business development, and the affiliate space to drive growth for a leading company was highly appealing.
Altenar’s commitment to innovation and delivering cutting-edge solutions in a rapidly-evolving market aligns with my passion for embracing new challenges. The move from marketing services to a SaaS model represented a significant career shift toward scalable, technology-driven solutions. Altenar’s dedication to building long-term partnerships, key to sustaining growth and mutual success, was another decisive factor in my decision to join the team.
Tell us about your career before joining Altenar.
Before joining Altenar, I built a diverse and successful career with over a decade of experience in new business development, digital and media planning, agencies, insurance, and events. I’ve driven growth and success through strategic roles in sales and affiliate marketing, leading advertising initiatives within the iGaming industry, and specifically the sports betting sector.
My experience also includes corporate event management and incentive travel coordination, where I honed my project management and logistical skills. This varied international background has equipped me with a well-rounded skill set and deep market understanding, positioning me to excel at Altenar.
What do you believe will be the biggest selling points for Altenar’s offering?
The biggest selling points for Altenar’s offering include its comprehensive and robust platform tailored to meet the diverse needs of sportsbook operators. Altenar’s ability to provide a reliable and scalable solution, backed by years of industry experience, ensures that clients can trust the platform to handle high-volume operations smoothly.
Additionally, the company’s commitment to continuous innovation and staying ahead of industry trends, particularly in the fast-paced iGaming market, positions Altenar as a leader in delivering cutting-edge technology and customised solutions that drive profitability. The local support and understanding of market nuances, especially in emerging markets like Brazil, also add significant value to Altenar’s offering.
How excited are you about the iGaming market in Brazil right now and its future prospects?
I am extremely excited about the timing. With Brazil's recent regulatory changes and the growing acceptance of online sports betting, the market presents a tremendous opportunity for growth and innovation. The potential for Altenar to expand its presence in Brazil and offer localised solutions tailored to the unique demands of the Brazilian market is immense.
Given my background and understanding of the local market dynamics, I am confident in our ability to capitalise on these opportunities and drive significant growth for Altenar in Brazil. The market's untapped potential, combined with Altenar’s strong capabilities, makes this an exhilarating time to be involved in the iGaming sector in Brazil.
Fred will be attending GAT Showcase in Bogota on September 6, along with Regional Director Hugo Llanos. Book a meeting to learn more about Altenar’s products and solutions.
Source: GMB
