Before the game started, at the invitation of Esportes da Sorte, Corinthians Brazilian singer Negra Li sang some of her hits at the Neo Química Arena, in Itaquera neighborhood. The artist's performance includes an unreleased song to pay tribute to Timão and the black and white fans, and the pocket show featured the drums of 'Gaviões da Fiel'.
But the activities started early, starting at noon, on the stadium's outdoor court. Fans registered on the Esportes da Sorte website participated in keepy-uppies, headbutts and goal kicks, competing for exclusive prizes.
“Since the beginning of this partnership, Esportes da Sorte has worn the Corinthians jersey with great pride and seeks to be close to Fiel at every opportunity. The club's 114th anniversary is special and we are promoting a grand event for Sport Club Corinthians Paulista. Our mascot, Edson, was also present at the party, and he wears black and white”, highlights Darwin Henrique da Silva Filho, CEO of Esportes da Sorte.
A great promotion was also part of the festivities. Fans competed for new, autographed jerseys worn by the players in the match against Bahia, which marked the beginning of the partnership between Timão and Esportes da Sorte. The black and white team won that match 1-0, with a goal by Ángel Romero.
Lucky ribbons were distributed in all the closed areas of the Neo Química Arena, in addition to promoters with personalized gifts from Timão and an exclusive “swag” machine. The club’s master sponsor prepared fireworks displays at special moments of the party, in addition to a large banner honoring the black and white anniversary.
The entire party for the black and white fans was covered by influencers Seila Bolonhezi (@seilabolonhezi) and Vinícius Gomes (@vinosccp_), who showed everything that happened at Neoquímica up close through Esportes da Sorte’s social networks.
Source: GMB
