Here is a look at how this market is performing and guidance on riding this new wave.
The Competitive Advantage in South America
Here's an overview of what's happening in Brazil and South America. What makes them so special in the iGaming market?
* Young and Connected Audience:
+ High smartphone penetration and frequent use of social media.
+ Young adults seeking innovative digital experiences.
* Cost-Effectiveness:
+ Lower cost per acquisition compared to more mature markets.
+ Opportunity to test different types of campaigns with low financial risk.
* Use of Social Traffic:
+ Social networks like Instagram, Facebook, and TikTok are powerful channels for iGaming campaigns.
+ Digital influencers play a crucial role in promoting iGaming brands.
The power of social traffic
Ah, social traffic... This is one of the most sought-after topics in the digital marketing world, and for good reason. People spend more time on social media today than on any other activity.
Brazil is one of the most connected countries in the world, whether on Facebook, TikTok, or Instagram. That's why using this traffic is the best and most effective way to reach players on iGaming platforms.
Comparing social traffic with traditional Popunder traffic
One might wonder, "What’s the difference between using social traffic and good old popunder traffic?" Each has its characteristics and advantages, especially in the world of iGaming.
Social traffic is more engaging, targeting users already interested in social interactions and gaming content, making them more likely to interact and register for the offers.
On the other hand, popunder traffic reaches users while they browse other pages, capturing the attention of those who haven't yet thought about iGaming but might become interested upon seeing the ad.
Comparing:
Strategic campaign setup
As with everything in life, planning is essential in iGaming campaigns. In the iGaming market, it’s the same way. For a campaign to be successful, it should start with a strategy - a roadmap that considers everything from the type of traffic to the desired target audience.
Always seek the perfect combination to attract the largest number of players to the campaign.
Mixing traffic sources for maximum impact
In iGaming, the diversity of traffic sources is essential to maximize campaign reach and capture the attention of different audiences. Here are some ways to implement these traffic sources:
* PropellerAds:
+ Global Reach: Offers a broad network of users, increasing campaign visibility.
+ Flexible Formats: Allows the use of different ad formats, such as popunder and in-page push, to effectively reach the audience.
* Google Ads:
+ Precise Targeting: Allows targeting ads based on keywords, interests, and user behaviors.
+ Wide Reach: Leverages Google’s vast search network to reach potential players at various times.
* Social Networks (Facebook, Instagram, TikTok):
+ Direct Engagement: Facilitates direct interaction with users, increasing engagement and conversion likelihood.
+ Demographic Targeting: Allows targeting ads based on location, age, interests, and other demographic data.
* Affiliate Marketing:
+ Strategic Partnerships: Works with affiliates to promote campaigns through blogs, websites, and media channels.
+ Cost per Action (CPA): Offers an effective payment model where advertisers pay only for real conversions.
Ad Formats: Why Popunder and In-Page Push Stand Out
Ad formats like popunder and in-page push are widely used in iGaming due to their effectiveness in capturing user attention.
The table compares these two formats:
These formats offer effective solutions for iGaming campaigns, ensuring that ads reach the right audience without being intrusive.
Final considerations
To guarantee the success of the iGaming market in South America! Advice is to take advantage of social traffic in a strategic way, targeting the young and engaged public in the region that most offers opportunities for the campaigns.
Public segmentation is important, maximizing the return on investment and strengthening the established relationship between brand and general public.
Diversifying these traffic sources is essential. The current power of social traffic, combined with traditional methods, should never be underestimated. This approach helps reach a broader audience and achieve better results.
Link to join PropellerAds Now!
Source: PropellerAds
