As one of the top online sports betting platforms, Sportingbet has been nominated for the prestigious Tinder Celebration Awards 2024. These awards aim to identify and celebrate the most creative and well-adapted advertising campaigns on the Tinder app.
Sportingbet is vying for the award in the category “Every Form of Love is Worth It: Brands That Share Love on Tinder” with their innovative “Lei do Ex” campaign. They are the only betting company in the running, competing against major brands like Riachuelo, YSL (L’Oréal), Heineken, and Zé Delivery.
Voting for the award is open until September 10th on the official event website, with winners to be announced on September 11th.
The "Lei do Ex" campaign creatively celebrates the passion and excitement of reunions in the sports world. Inspired by the famous Brazilian "Lei do Ex," where players score goals against their former clubs, the campaign connects this excitement with love stories and reunions on Tinder.
Sportingbet successfully merged the world of sports betting with a romantic spirit, illustrating that every form of love, whether in sports or personal life, deserves to be celebrated.
“Our goal with this campaign was to blend the passion for football with the excitement of Valentine's Day, finding an innovative and engaging way to connect these two elements. If you’re going to remember an ex on Valentine’s Day, it’s more interesting to decide what to do about it at Sportingbet,” comments Dimitri Araújo, the brand's Head of Marketing.
This nomination at the Tinder Celebration Awards 2024 highlights Sportingbet's commitment to delivering campaigns that resonate with audiences in an authentic and emotional way. The company continues to innovate and create meaningful connections, both in the betting world and in the personal lives of its users.
Developed by the DPZ agency, the campaign featured a launch video presenting the concept, as well as special media actions on Tinder, including exclusive brand polls, and on Spotify, targeting popular artists in the “heartache” genre.
With over 25 years of global experience, Sportingbet is recognized worldwide as a trusted and excellent brand in the sports betting market.
Source: GMB
