With the partnership in place, the reality show host will be responsible for expanding conversations about entertainment and the brand. In addition, Adriane Galisteu will participate in activations related to sports betting and online gaming options, giving Betano a voice in raising awareness about responsible gaming.
“Our commitment is to entertainment, and bringing Adriane to the team of ambassadors reinforces the brand's strategy and increases its presence in the segment. We are certain that her authenticity and trajectory are aligned with our values. It will be a very interactive and fun season, on different platforms," says Betano.
“I am very happy to have Betano with us again. The program has Betano's face. We can expect big bets and big hits. Now, what few people know when they ask me a secret is that when the game starts, I already want to give my guesses. If there is one thing I agree on, it is with Betano. I believe that we have a marriage that can work for many years,” comments Adriane Galisteu.
The agreement with the presenter, as well as the content and influence strategy, was made in partnership with the agency Wieden + Kennedy SP, which manages Betano's brand and advertising.
The reality show began on September 16 and will run until the second half of December, promising plenty of excitement and challenges for the million-dollar dispute.
Betano, one of the largest sports betting houses in Brazil, is a brand designed to offer excellent experiences through its platform, available on desktop, laptop, tablet, cell phone and Android app.
It is operated by the Kaizen Gaming group, which is headquartered in Greece, has a presence in 17 countries and has been in the sports betting market for over ten years.
In Brazil, the company sponsors Atlético Mineiro and holds the naming rights for competitions such as the Brasileirão Betano and Copa Betano do Brasil. It is also present in Europe and South America, with Porto, Benfica and Sporting (Portugal), Aston Villa (England), Melgar (Peru), in the Torneo Betano and Copa Betano (Argentina), as well as teams in Greece, Cyprus, the Czech Republic and Romania. This year, it sponsored the Copa América and Euro2024.
Source: GMB
