Under this global agreement, Playtronix - a prominent white-label casino supplier - will integrate Xtremepush’s real-time CRM and free-to-play (F2P) solutions into its offerings.
Additionally, Xtremepush’s gamification and multi-channel engagement tools will be utilized to enhance customer interaction and retention.
The partnership will initially focus on boosting one of Playtronix’s clients in Brazil, with plans to extend these capabilities to other international customers in the future. This deal further solidifies Xtremepush’s position as a leader in the iGaming sector, following successful partnerships with operators such as Playr.Bet, Vibra Gaming, and The Pools.
Robbie Sexton, Director of Partnerships at Xtremepush, said: “We are pleased to have been chosen by Playtronix to improve the experience of their customer base and bring added value to their wider offering."
“Playtronix pride themselves on being at the forefront of player gamification and top-notch UX and have identified our product as a must-have to continue fulfilling this commitment to customers.”
Marin Zvonarevic, Co-Founder and COO at Playtronix, commented: “We are truly excited to agree this partnership with Xtremepush and bring their personalised solutions to our iGaming clients across various markets."
“We strongly believe this will significantly improve the satisfaction of our customers and drive increased loyalty of their players.”
Kevin Collins, Xtremepush CTO and Co-Founder, concluded: “Regulations are always there as a big challenge that has to be managed. Another big trend is gamification. In order to differentiate, people want to have free-to-play loyalty on different offerings.”
“The pace is changing digitally. The amount of things that need to speed up in terms of your data, your ability to give great experiences, the need for consolidation. That pace of change is never ending really.”
Kearns continued: “The industry that we’re in it’s all about real-time. The experiences have to be real time, how we respond to those experiences must be in real-time. Consumers – they need instant gratification. Being able to have one unified CRM to do all of your intelligence – that’s kind of the big trend.”
Source: GMB
