GMB – G.Games is developing new multiplayer game projects. Can you give us an overview of them and how they differ from traditional games on the market?
Thaluana Muscat - We have a very competitive market in the world of online games, and there is a lot of talk about differentiation. The idea of being able to play and compete in real time with other players has already been explored. However, the proposal that G.Games is bringing does not yet exist in the iGaming industry and is totally focused on the “gamers” niche. It is still a secret project, but we will soon be able to release more information.
What are the most successful games at G.Games?
We are one of the few providers to have the famous Solitaire game in our portfolio. We know that Solitaire has conquered and continues to captivate audiences across the country. It’s an easy and fun way to bet, with great player engagement.
Another very interesting game we recently introduced is Dragon Trio Bonus. This game features 3 different bonuses that can combine, offering significant wins. The game manages to be very exciting even in its base game, as there is always something interesting happening. Based on top casino games in Las Vegas, Dragon Trio Bonus is one of our biggest launch successes.
How is G.Games adapting its games to meet the specific preferences and needs of the Brazilian market?
G.Games is already well-established in the European market, and we count some of the industry's biggest operators as clients. Expanding into the LatAm market, specifically Brazil, is practically mandatory given the market's growth and maturity.
Nowadays we view Brazilian players as the main focus for new games, targeting a more dynamic and less traditional audience compared to Europe. I can confidently say, based on research, that the new multiplayer project is a perfect fit for Brazilian players, considering the country’s large number of gamers.
What is the importance of the Brazilian market for G.Games, and how does the company plan to expand its presence and attract more players in Brazil?
Brazil is of great importance to all game providers. We know that the market is not only large in numbers but also in terms of players' adaptability and acceptance of new features. Despite being a still maturing market, Brazilians learn quickly and are willing to try new forms of entertainment. We are a country of people who know how to have fun. So, our main goal is to bring this entertainment in an innovative and safe way to these players.
Can you share any details about strategic partnerships or collaborations that G.Games is seeking in Brazil to strengthen its market position?
We are partnering with aggregators and platforms that facilitate the distribution of our games in the country, as well as with internationally renowned operators. Additionally, we are handpicking key operators to launch our multiplayer project in the market alongside us. We understand that those who are first to launch something innovative will always be remembered.
How is G.Games handling local regulations and requirements in Brazil to ensure compliance and offer a safe and fair gaming experience?
G.Games already operates in several regulated markets. We understand our responsibility in providing fair games to players. We are adapting to any and all requirements the market demands to ensure compliance with regulations. For us, this is an essential step toward market growth in the right direction
What specific challenges has G.Games faced when entering the Brazilian market, and how is the company overcoming them?
G.Games initially entered Brazil through major international operators already active in the market. Our challenge, and main objective, is to introduce innovative games in a sea of other existing games in the industry and gain visibility. In 2023 data, we saw that there are more than 2,500 game providers, many of whom are trying to enter the Brazilian market. Standing out goes beyond just delivering good content.
Does G.Games have any plans to launch special events or competitions in Brazil that could engage the local gaming community?
Our multiplayer project is our main focus, and we believe in its success in the Brazilian market. I can’t share more details just yet.
How is the company utilizing feedback from Brazilian players to improve its games and offer a more personalized experience?
Even though we are a B2B company where our direct clients are the operators, we believe that the end goal is to serve the players, as they dictate what works and what doesn’t. Everything we develop is based on data we have internally. However, we know that operators have the most knowledge about their players, and we seek to listen to their feedback, working with what engages the most, while also presenting innovations.
What are G.Games’ expectations for the growth and impact of its new multiplayer gaming projects in the Brazilian market in the coming years? Will you participate in any fairs or events, for example?
Brazil is in focus, as I mentioned. In the research we conducted for the launch of our multiplayer project, we created a persona that fits the profile of a large portion of the Brazilian public—the gamer! Our partnerships with the right operators will attract an audience that is not yet into online casinos but is immersed in the digital world and spends a lot of time entertaining themselves with video games. There is still plenty of room to grow in Brazil!
As for fairs, we understand they are excellent opportunities to meet and connect with people in the industry. This week, the SBC Summit in Lisbon, with many Brazilians in attendance.
Later this year, we have SBC Latin America in Miami and SiGMA Malta, events with immense visibility and the presence of big names. I must also highlight that next year, major events will take place in Brazil, bringing professionals from all over the world to our country. And of course, we won’t miss it!
Source: Exclusive GMB
