GMB - What are the latest game releases from Mancala Gaming? Power of Zeus, Golden Mine, for example, are big hits, aren’t they?
Emiliano Sánchez - Power of Zeus and Golden Mine have been two of our most successful releases this year. Both games resonated very well with the audience due to their innovative mechanics and appealing themes. Power of Zeus stands out for its progressive jackpot features and focus on mythology, while Golden Mine combines classic mechanics with unique twists, keeping players engaged.
Tell us about the plans for Brazil, which is now undergoing regulation. Does Mancala have a specific stance on providing games in the country?
Brazil is a strategic market for us, especially now that it is progressing with a clearer regulatory framework. From the beginning, Mancala has bet on the country, participating in early industry events and establishing partnerships with many local operators. Regulation is welcome, as long as it prioritizes player protection and creates a safe environment for business. We believe the country must be cautious to avoid overregulation, which could restrict market growth. However, we are confident that the industry is still in its early stages in Brazil, and we are eager to play an active role in this transformation.
Can you comment on Mancala Gaming’s recent partnership with NuxGame and what benefits it brings to both parties?
The partnership with NuxGame is strategic and allows us to expand our distribution, reaching more operators in emerging markets like Brazil. For NuxGame, it means offering their clients high-quality content that promotes retention and engagement. For Mancala, this collaboration broadens our geographical presence and connects us with more operators and players.
What factors does Mancala Gaming consider when creating new games for a market like Brazil, enhancing the player experience?
When creating games for the Brazilian audience, we take into account cultural factors, entertainment trends, and game mechanics that resonate most in this market. We know that local players value excitement, constant interactivity, and clear outcomes. Moreover, simplicity in the interfaces and smooth gameplay are essential for providing an enjoyable experience. We also integrate immersive elements, such as narratives and graphics, to create a deeper emotional connection with the Brazilian audience.
How is Mancala Gaming preparing to compete with other major game developers in Brazil? What do you believe sets Mancala apart from its competitors in terms of innovation and player attraction?
Our competitive edge lies in our ability to personalize the player experience, offering content that is not only visually appealing but also provides exciting gameplay. Innovative retention tools, such as our Trigger Bonus system, are key to our success. While others may focus on volume, at Mancala, we prioritize quality and emotional connection with the user.
What is the difference between Brazilian users and other Latin American users, if any?
While there are many similarities, Brazilian players tend to prefer games with more action, thrilling stories, and a strong connection to local elements. They value simplicity in rules and clarity in outcomes, which makes the experience smoother. Local players are passionate and seek constant rewards. We are confident that as the Brazilian market matures, the demand for greater variety and sophistication will grow, offering us opportunities to innovate and surprise.
What is your opinion on the current selection of companies applying for licenses to operate in a legalized and non-grey market in Brazil?
It is very positive to see so many companies seeking licenses to operate in Brazil, as this will help create a regulated and safe ecosystem. A more transparent industry will benefit operators, players, and developers. The Brazilian market has enormous potential, and we expect the competition to be intense, but healthy.
How does Mancala Gaming use cutting-edge technology to ensure the security and transparency of games in the Brazilian market?
Security is a priority for us at Mancala Gaming. We focus on protecting game-related information and ensuring secure and efficient data processing. We use servers with high-level security certifications, such as ISO 27001 and ISMS, which ensure the integrity of our systems.
We work with independent auditors to ensure our games offer fair and random results, meeting transparency standards expected by players and regulators. We also collaborate with leading laboratories to ensure a safe, reliable, and enjoyable gaming experience.
Do you consider incorporating local themes, characters, or stories to create a stronger connection with the Brazilian audience?
Yes, we are considering several options to incorporate themes that highlight Brazil’s rich fauna, flora, and strong connection with nature. We want players to feel an authentic connection with the games, exploring narratives based on local culture, history, folklore, and appreciation for nature. Our goal is to create games that evoke a sense of identity and belonging, making the experience more immersive and relevant to the Brazilian audience.
What marketing strategies does Mancala Gaming plan to adopt to increase its visibility in Brazil?
We are planning to use a combination of digital marketing and collaborations with local streamers and influencers. We want Brazilian players to discover our games through channels they already know and trust, making the introduction of our content more organic and appealing.
How does Mancala Gaming see the evolution of the online gaming market in Brazil in the coming years?
We foresee exponential growth in the online gaming market in the country as regulation stabilizes. The potential is enormous, and we believe that with a combination of customized titles, attractive promotions, and a focus on user experience, Brazil will become one of the most important markets in the world.
Source: Exclusive GMB
