The collaboration aims to enrich the fan experience through innovative betting content, dynamic data widgets and seamless integration of odds and probabilities into OneFootball’s digital ecosystem. Additionally, programmatic advertising efforts will increase the reach and personalization of content for millions of football fans around the world.
The partnership will cover key markets in English, Portuguese and Spanish speaking countries, and will be rolled out across all regulated and soon-to-be regulated markets. In each market, specific betting partners will be selected to meet the needs of local fans.
Now working together, OneFootball and Odds Scanner Group combine their strengths, the former’s extensive football coverage and engaging digital content with the latter’s expertise in specialized betting content and advanced tools, to provide football fans with essential and richer football information. The partnership will initially be reflected on the website, before expanding to OneFootball’s apps.
By integrating OneFootball’s extensive football coverage with Odds Scanner Group’s advanced betting tools, fans will gain a deeper understanding of the latest match trends and detailed performance metrics, bringing them closer to the data that matters most, making more informed and confident betting decisions.
“The partnership with OneFootball is a significant milestone for us. Together, we are committed to pushing the boundaries of football and digital experiences, combining our cutting-edge data and engaging betting content with OneFootball’s unrivalled audience and industry expertise to create a better experience for readers and football fans,” added Gonçalo Costa, CEO of Odds Scanner Group.
OneFootball and Odds Scanner Group will unveil new features that will transform the way football fans engage with the sport through data-driven betting insights.
Source: GMB
