"One of the biggest challenges faced by betting houses is player acquisition. This is because users must deal with a lot of bureaucracy to place a bet: creating an account, going through identity verification, and making deposits. These steps can be very time-consuming and result in the bettor giving up," said João Fraga, CEO of Paag.
Law 14.790/2023, which regulates fixed-odds sports betting in Brazil, has added some barriers for a bettor to participate. For fraud and scam prevention purposes, betting houses will need to carry out a complete identity verification, including document checks, face matching, and proof of life. All of this, during the user registration process, can create significant friction when attracting new bettors.
With Paag Pass, Paag's proposal is to allow betting houses to simplify this process. By offering a smoother and more efficient experience, they can convert the initial interest of players into actual deposits. To achieve this, the company has invested in integrated technology that combines the functionalities of three products: BetPass, Paag Payments, and Paag ID.
The Paag Pass process starts with landing pages managed by BetPass, which are specific for campaigns incentivizing First Time Deposits. Their function is to capture new bettors, acquire initial registrations, and immediately generate a QR Code for deposits. Generated by Paag Payments, the QR Code simplifies and speeds up the payment process, the most critical moment in the player’s journey.
After making the deposit via QR Code, Paag Pass also simplifies the user registration through Paag ID, a solution that ensures compliance throughout all stages, without requiring new information to be filled out by the bettor. With the process completed quickly, the player will be redirected to the betting house's platform, ready to play and have fun.
"Paag Pass addresses a fundamental process for acquiring new players: the start of betting. It offers a much faster and more practical experience for bettors to make their first deposit and start playing. It is an essential solution for houses that wish to be competitive in the regulated market, always capable of attracting new players," commented Fraga.
Source: GMB
