With the increasing advancement of regulation of the sector in the country, 3C Gaming's research seeks to understand in depth how Brazilians are interacting with this new reality. Insight Bet will be essential in providing valuable insights that can guide the market and operators, promoting a safer and more transparent environment for consumers.
Director of 3C iGaming, Carlos Saito, points out that the content will be pioneering in mapping the preferences, behaviors and trends of Brazilian consumers in relation to online betting in the country.
"Brazil has shown itself to be a promising market for the betting sector and, with this research, we want to not only understand consumer behavior, but also contribute to the development of a more responsible and sustainable industry in the country. Betting is already a reality and is here to stay, so it is necessary for companies to always optimize this entire ecosystem so that Brazilians can be present in the best possible way," commented Saito.
Insight Bet will cover several aspects of the betting market in Brazil, including the frequency with which consumers bet, the most popular sports, and the preferred brands for placing bets. Furthermore, issues related to security, transparency and regulation in the country will also be important parts of the research.
The project is being carried out in partnership with Galaxies, a company specializing in gamer behavior and research that uses an innovative, immersive and engaging methodology to generate useful insights that can be applied to the strategy and decision-making of companies and agencies.
The official launch of the results is scheduled for September, and the information collected will be essential to support future strategies for both operators and regulatory bodies.
3C iGaming is an operating arm of 3C Gaming and acts as part of the next generation of affiliate companies in the digital betting market, using its expertise to connect brands, people and companies and contribute to the creation of value and performance in a responsible gaming environment.
Created at the end of 2020, 3C Gaming is a gaming partner focused on creating, connecting and collaborating with talents, brands and the community to expand the boundaries of gaming culture every day.
Together with Renan Philip and Allan Fernandes, she manages the careers of Nobru, Cerol and Jefão and also co-manages the entire operation of the Fluxo Esports team, being responsible for holding proprietary tournaments such as the Copa Nobru and the Cerol Challenge.
In 2024, the company completed four years of existence with several businesses generated for its partners, including talents, streaming platforms, brands and publishers.
3C Gaming's portfolio includes projects carried out for brands such as Bradesco, Listerine, Amazon, LG, Casas Bahia, Heineken, iFood, Tencent, Banco Next, among others.
Source: GMB
