Betfair took over the most prestigious space on Cruzeiro's uniform at the beginning of 2023, in a contract worth R$25 million per year. In recent months, ‘Raposa’ (as the club is nicknamed) has been approached by several betting houses, aware of the end of the contract with the club, but the board of directors was certain of the renewal and kept Betfair as the first on the list.
The contract currently in force with Betfair was signed during the period in which the brand ambassador, Ronaldo Fenômeno, was the owner of SAF Cruzeiro. Throughout this period, numerous actions were carried out to reinforce Betfair's sponsorship of Raposa.
Now, with a pre-agreed contract, the parties have reached values ??in the order of R$50 to 60 million, with bonuses to be paid for certain goals to be met by Cruzeiro, which should raise the amount to values ??very close to those paid by Betfair to Vasco da Gama (R$74 million -US$ 13.2m- per year).
Betfair's head of sponsorships, Aidan Kilcoyne, said: “Over the past few years, our partnership with Cruzeiro has allowed us to promote and support the sport on a number of fronts in an important revival of the club's history, as well as bringing Cruzeiro fans closer to their favorite team.”
“We are very proud of everything we have built with the club so far and are excited about the future of this partnership and another chapter together.”
“Betfair is committed to continuing to tell a successful story with the Biggest in Minas Gerais and Cruzeiro fans can count on Betfair. We have many plans with Raposa and we hope to add even more value to this partnership in the coming years.”
One of the largest online sports betting providers in the world, Betfair is an official sponsor of Cruzeiro and Vasco da Gama. The company, founded in London in 2000, pioneered peer-to-peer betting (Betfair Exchange) and manages a full range of sports betting, entertainment events and online gaming products for over four million customers aged 18 and over worldwide.
Thanks to its cutting-edge technology, the platform offers a wide range of products that allow you to bet with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries, including Spain, Italy, Malta and Great Britain.
Source: GMB
