MIÉ 18 DE SEPTIEMBRE DE 2024 - 20:20hs.
Otto Bonning, Head of Sales

“DATA.BET’s Scoreboards transform the betting experience from passive viewing to active engagement”

In this exclusive interview with GMB, Otto Bonning, Head of Sales at DATA.BET, explored the impact of the company new Scoreboards widget on operators’ platforms. The executive discussed how this innovative tool enhances user engagement and retention, its contribution to a more immersive eSports betting experience and how these advancements affect the competitive betting industry.

DATA.BET, leading provider of advanced eSports betting solution, added Scoreboards to its premium Data Feed. These widgets are designed to deliver real-time updates and visual representations of player statistics, which help bettors analyze situations and make informed decisions.

Bonning explained that their new widget significantly boosts user engagement and retention by providing real-time data, which keeps bettors connected to the action and enhances their overall experience. This continuous interaction results in longer user sessions and higher return rates, giving operators a competitive advantage.

By providing comprehensive in-game information for League of Legends, CS2, Valorant, and son Dota 2, Scoreboards increase the time bettors spend on the operator’s platform, leading to higher user engagement and retention rates.

The Scoreboards offer immediate access to player stats and match details, enabling users to make quick, informed decisions and ensuring a more enjoyable betting experience. Compared to free data sources and live streams, the widgets are superior in reliability and accuracy, drawing directly from official data. This direct sourcing helps avoid delays and ensures trustworthy content, crucial for informed betting, especially in high-stakes situations.

Additionally, the Scoreboards are optimized to function effectively even in areas with limited mobile internet, like Latin America, guaranteeing consistent, high-quality data globally.

In eSports betting, the Scoreboards shift the experience from passive viewing to active engagement and in-depth analysis, fostering a more interactive and satisfying experience. This transformation supports better betting outcomes and strengthens users’ connection to the game.

 



Games Magazine Brasil - How does the integration of Scoreboards affect user engagement and retention on operators’ platforms?
Otto Bonning - By offering real-time data, they keep bettors connected to the action, enhancing their overall experience. This continuous interaction leads to longer user sessions and higher return rates, giving operators a competitive edge in retaining their audience.

DATA.BET’s Scoreboards provide instant access to player stats and match information, enabling users to make quick, informed decisions, which is especially crucial in betting, ensuring a more confident and enjoyable experience.

What advantages do Scoreboards offer over free data sources and live stream feeds?
The Scoreboards widgets stand out due to their reliability and accuracy, sourced directly from official data. Unlike free sources or live streams that often suffer from delays, our Scoreboards provide trustworthy content, critical for making informed bets. This minimizes the risk of lag, which is particularly beneficial in high-stakes moments.

It is essential to emphasise that this feature is based on the official data, which is supplied by our reliable partners. This makes it possible to optimize our Scoreboards to perform efficiently even in regions with limited mobile internet speeds, such as LatAm. This ensures that users in these areas still receive timely and accurate data on the same page, allowing operators to deliver a consistent, high-quality experience globally.

How do Scoreboards contribute to a more immersive and gambler-centered eSports betting experience? What is the overall impact of these technological advancements on the competitive betting industry?
Widgets transform the betting experience from passive viewing to active engagement and in-depth analysis, making it more interactive and satisfying and allowing bettors to make data-driven decisions in live. This not only improves betting outcomes but also deepens their connection to the game.

As the industry evolves, operators will demand more sophisticated tools that are essential in attracting and retaining bettors. DATA.BET’s Scoreboards, along with our Video Streams and upcoming innovations like the Pitch Tracker and Bet Builder, will continue to push the boundaries, offering deeper insights and an even more appealing and convenient experience.

For instance, during high-stakes tournaments, Scoreboards help users track player stats in real time, leading to more precise and confident in-game betting. Users don’t need to switch between multiple screens or rely solely on live streams, which often come with delays.

 



Can operators find Scoreboards demo services at upcoming industry events?
We’ll showcase Scoreboards at the SBC Summit 2024 in Lisbon. This will be a prime opportunity for operators to network with DATA.BET's team and see firsthand how our widgets can elevate their platforms on the example of the demo created on the real match.

We’ll also introduce our other latest product releases, including the Pitch Tracker widgets and Bet Builder, that ensure our clients stay ahead in the competitive eSports betting market.

Source: Exclusive GMB