Last year's most popular markets
In 2024, the Brazilian Championship Series A, the Premier League and the NBA led, in that order, the ranking of competitions with the highest betting volume throughout the year on the Betfair website in Brazil, followed by La Liga and the Brasileirão Series B.
With Santos competing in the tournament in 2024 and increasingly competitive in recent years, the second division of Brazilian football has seen a growth of around 25% in the volume of bets, the highest among all the company's markets in Brazil, while the Copa Sudamericana, which had several Brazilian clubs with chances of winning the title and the presence of Cruzeiro and Corinthians until the semifinals, also showed special progress, with an increase of around 10%.
In addition to the traditional markets, eSports and volleyball have also seen significant growth, with an increase of between 15% and 20% each, in the number of bets compared to the previous year.
What to expect until 2025
Betfair experts predict that 2025 will bring new trends that promise to shake up the Brazilian betting market. Within the already established football market, personalized betting options for big names such as Memphis Depay (Corinthians), Oscar (São Paulo) and Gabigol (Cruzeiro) are expected to gain traction and become even more popular among bettors.
In Formula 1, Gabriel Bortoleto, a Brazilian driver who is making his debut for Sauber, is also attracting a lot of attention, even with limited chances of victory due to the team's structure.
In addition, the Kings League, a seven-a-side football league, is gaining more and more prominence with the launch of a Brazilian league and the growing interest on social media and Twitch. Although it is still far from competing in popularity with field football, the sport is linked to the growth of eSports.
One of the largest online sports betting providers in the world, Betfair is an official sponsor of the Cruzeiro and Vasco da Gama teams. The company, founded in London in 2000, pioneered the peer-to-peer betting offering (Betfair Exchange) and manages a full range of sports betting and online gaming products for over four million legal age customers worldwide.
Thanks to its cutting-edge technology, the platform offers a wide range of products that allow you to bet with your own odds and odds offered to other users.
Betfair is licensed to operate online betting and other games in 19 countries, including Spain, Italy, Malta and Great Britain. "Use your head. Play responsibly. SPA/MF Authorization No. 2.104-8," highlights the company when talking about its presence in Brazil.
Source: GMB
