Fans will see the Sportingbet brands – which are part of Entain, one of the largest groups in operation worldwide – on the front of the shirt; on the athletes' numbers on the game, training and warm-up uniforms and on travel items (t-shirts, suitcase, backpack and cap). The agreement also includes naming rights for TV Palmeiras and Palmeiras Cast and presence in specific content on TV Palmeiras, among other official channels.
“Palmeiras has one of the most valuable brands in world football and is constantly seeking partners with the ability to contribute to the club’s growth, making it even more successful. We are very pleased with the arrival of Sportingbet and the beginning of this new era. I am certain that together we will build another successful partnership that will be immortalized in the history of Brazil’s Greatest Champion,” said Leila Pereira, president of 'Verdão'.
“Over the last few decades, we have built a trust of trust, responsibility, reward and success that we also see in the glorious 110-year history of Sociedade Esportiva Palmeiras. We are very honored to join the victorious women’s and men’s teams of Brazil’s Greatest Champion and such a passionate fan base. We know what lies ahead: more titles to add to the 1951 Club World Cup, the three men's and women's Libertadores, the 12 Brazilian Championships and the four Brazilian Cups, among so many victories of this imposing club that knows how to be Brazilian,” said Antonio Forjaz, General Director of Sportingbet in Latin America.
“This is a significant milestone in Entain's history and reinforces our commitment to strategic markets like Brazil. We are confident that this partnership with Palmeiras, a club with a huge tradition and achievements, will create unique opportunities to engage sports fans in a regulated market full of potential, always putting the fan experience first,” added Gavin Isaac, CEO of Entain.
The players will bet on the Sportingbet logo on the shirts they will wear in the debut of the men's Campeonato Paulista, this Wednesday (15), at 9:35 pm, against Portuguesa, at Allianz Parque.
Sportingbet is one of the leading sports betting platforms, offering a wide range of betting markets and competitive odds. With a commitment to innovation and entertainment, Sportingbet provides a unique betting experience for its users.
Source: GMB
