The collaboration reflects Bullsbet's commitment to the health and well-being of its users, setting new standards of responsibility in the sector.
The company is one of the most influential bookmakers in Brazil, licensed and regulated in Brazil (SPA/MF Authorization No. 2,104 – 49), and already adopts measures such as control alerts, temporary blocks, self-exclusion of accounts and suspensions of up to 90 days in cases of compulsion.
With the arrival of Responsible Betting, the new partnership will expand these existing tools, such as a broad psychological support network made up of qualified professionals from all over Brazil, in addition to a self-test developed by experts to help users assess their gambling habits in a practical and accurate way.
“Beyond compliance with what is established in the regulations, Bullsbet has a legitimate commitment to responsible gambling. As a company specialized in online games, focused on entertainment, we offer a series of solutions to ensure that our users clearly understand the purpose of the content made available”, explains Nathália Nunes, Compliance Director at Seven X Gaming, the company that owns the Bullsbet brand.
Currently, the betting market in Brazil moves more than R$20 billion (US$ 3.3bn) per month, according to data from the Central Bank, reaching millions of new users throughout Brazil.
The regulation of betting, approved by the Senate in 2024 through Law No. 14,790/2023, established new standards that require bookmakers to take clear measures of responsibility, both in the short and long term.
“Many companies are adjusting their policies to comply with the new rules, but Bullsbet is taking a step forward by investing in resources that will really make a difference for bettors,” says Daniel Munhoz, Director of Operations at Aposta Responsável.
Source: GMB
