The go-live has successfully taken place with several leading online operators. Players in Brazil can now access in-house content like 88 FORTUNES™ MEGAWAYS, along with player-favorite franchises CASH FALLS™ and ULTIMATE FIRE LINK™.
Additionally, players can explore the widely acclaimed PIROTS™ franchise and more top-tier content from ELK, one of the Light & Wonder’s Studios, alongside a wide variety of third-party content available through the Light & Wonder iGaming content marketplace.
The regulated Brazilian market, which went live on January 1, 2025, is anticipated to be the largest market in the Latin America region. Light & Wonder has already established itself as a major presence in other countries in the region that have regulated online gambling, including Colombia, Mexico and Argentina.
Tatiana García Barrenechea, Commercial Director – LatAm, at Light & Wonder, said: “Brazil is the jewel in the crown of regulated markets in Latin America and it’s fantastic to be live in a country so rich in potential."
“As always, our aim is to provide players with a wide range of relevant, localized content through our content marketplace, delivered by our operator partners. We look forward to seeing the impact that our offering has in Brazil, as we embark on a journey that delivers entertainment to players within a safe, secure environment.”
Light & Wonder’s content marketplace offers more than 3,500 games from a global network of in-house and third-party game studios, with unrivalled ease of integration that is robust and secure. All games available through the Light & Wonder content marketplace are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.
Light & Wonder, Inc. is the leading cross-platform global games company. Through their three unique, yet highly complementary businesses, the company delivers unforgettable experiences by combining the exceptional talents of 6,000+ member team, with a deep understanding of our customers and players.
Light & Wonder creates immersive content that forges lasting connections with players, wherever they choose to engage. At Light & Wonder, it’s all about the games. The Company is committed to the highest standards of integrity, from promoting player responsibility to implementing sustainable practices. To learn more visit www.lnw.com.
Source: GMB
