These championships attract the attention of both fans who follow their clubs and scouts from around the world looking for new talent. In addition, we will strengthen regional sports.
In this way, Superbet continues with its project to be among the three largest sports betting and online gaming houses in Brazil, especially after being granted a license to operate throughout the country, appearing on the list of the Secretariat of Prizes and Betting (SPA).
“We know how important state championships are for Brazilian football and how these sponsorships bring authority and relevance to the brand within each state. We are pleased to be able to leave a legacy for the strengthening of sports, with better structures and more entertainment for the public through various fronts of activation and experiences,” reinforces Alexandre Fonseca, CEO of Superbet Brasil.
The company has contributed since 2023 with initiatives beyond the field and has supported sports and cultural events in different regions of the country, having stamped its brand on Rock in Rio and Lollapalooza as a sponsor of the event that took place in March 2024 at the Interlagos racetrack in São Paulo.
The company caught the market's attention by establishing important partnerships with major clubs: São Paulo Futebol Clube, in January of last year, and with Fluminense, three months later, for the 2024-2026 seasons, in addition to supporting the traditional América-RJ. In October, it extended its sponsorship to the Flu women's volleyball team.
In addition, last year it was a sponsor of the Touchdown Box for an NFL game at Arena Corinthians, in São Paulo.
At the beginning of this year, Superbet signed a contract with a star and former captain of the Brazilian National Team as brand ambassador, joining fellow idols Thiago Silva and Ferrugem.
Superbet Group is a technology and entertainment company founded in 2008 in Romania, whose mission is to provide millions of consumers around the world with entertainment in sports and games through technology.
The group is present in 12 countries, either as an operation or as a technology hub, the most important of which are Romania, Belgium, Poland, Serbia and Brazil. In 2019, the North American fund Blackstone, the largest alternative asset manager in the world, made a strategic minority investment of 175 million euros in the company, expanding the brand's presence globally.
Source: GMB
