Accumulated investments: who led?
The year 2024 stood out for the accumulated volume of advertising investment, with Betano reaching the leadership. With a modest start in January, investing R$5.6 million (US$ 923,000), the brand accelerated its pace month by month, ending December with an impressive total of R$170 million (US$ 28m).
Other brands, such as Superbet (R$111 million/US$ 18m) and Betnacional (R$99 million/16.3m), also showed solid, but smaller, growth. Sportingbet, in turn, maintained a more conservative investment pattern, accumulating R$53 million (US$ 8.7m) by December.
The role of seasonality
The second half of the year was especially busy, with a significant jump in the amounts invested between July and December. Between August and October, peaks associated with highly relevant sporting events stood out, indicating a direct link between promotional campaigns and key moments in the sports calendar.
Brilliant. Bet and Betsul, intensified their strategies in the second half of the year, reflecting an effort to gain relevance in an increasingly competitive market.
What can we learn from 2024?
2024 showed that, to stand out in the sports betting market, it is essential not only to invest in volume, but also in strategic moments. The brands that combined timing with high investments obtained the best results.
Source: Tunad