bet365 is also the new sponsor of CazéTV's sports broadcasts on YouTube, alongside Casas Bahia, Claro, Hypera, McDonald's, PagBank, Stellantis and Unilever. This is the first major sponsorship action for the sports betting platform in Brazil, where it has been operating with a license since January 1st of this year, as part of a strategic move to expand its business globally.
LiveMode was chosen by bet365 to begin its media investments in Brazil. “Throughout the Paulistão, we will have special activations in the only competition that allows this integration between brands and football. In addition, we will have the chance to produce exclusive content for the debut of bet365 and for CazéTV fans,” explains Mauricio Portela, partner at LiveMode.
bet365 will be present in the matches broadcast live on CazéTV, including games of teams such as Corinthians, Palmeiras, Santos and São Paulo. The partnership also involves special content produced in the pre-match live broadcasts, with the theme being some interesting curiosities, stories or characters related to the match.
As a sponsor of Paulistão Sicredi, the platform will sign all player substitutions that occur in the championship, with the brand being inserted in LED spaces, substitution boards and inserts during the broadcast.
Source: GMB
