The Brazilian betting company also organized special activities at Confraria EstrelaBet, a sponsored space in front of Beira-Rio, where fans could enjoy typical Mexican food and drinks. The festive atmosphere was enhanced with interactive games like the traditional piñata and the distribution of themed accessories, including sombreros and mustaches.
"Football is much more than just the game – it’s passion, culture, and connection. This friendly was not only the reunion of the club with its fans but also an opportunity to celebrate the sport in a unique way by incorporating elements of Mexican culture to make the experience even more special. We wanted the fans to not only cheer for the team but also have fun and experience something unique at Beira-Rio," said Renan Cavalcanti, CMO of EstrelaBet.
The event also featured influencer participation. Internacional’s passionate fan David Coradi created exclusive content and interacted with fans, rewarding some with tickets and giveaways. Meanwhile, Juliano Machado took on the role of “EstrelaBet Reporter,” gaining exclusive access to the game’s behind-the-scenes moments and providing full coverage directly from the field for the bookmaker's social media.
To complete the experience, an interactive photo panel was set up in the Beira-Rio courtyard, where fans could fit their faces and take pictures, simulating the use of traditional Mexican costumes.
EstrelaBet is the top Brazilian betting operator, having won consecutive titles at the SiGMA Americas Awards in 2023 and 2024, as well as being recognized as 'Best Sports Betting Operator in Brazil' and 'Rising Star of the Year' at the SBC Awards Latinoamérica 2022.
With offices in Belo Horizonte and São Paulo, the company stands out for its market innovations, commitment to responsible gaming, and being one of the first to apply for an operating license in the regulated market, which will come into effect in Brazil starting in 2025.
In partnership with FUMEC University, EstrelaBet develops pioneering programs for the prevention of pathological gambling, using cutting-edge technology to ensure a responsible experience and provide psychological support to users.
The company supports both sports and entertainment in Brazil. EstrelaBet is a sponsor of CazeTV and the musical reality show 'Estrela da Casa' (TV Globo).
In sports, the company sponsors the Brazilian National Teams of Futsal and Beach Soccer and was the only national betting operator to officially support the 2023 FIFA Women's World Cup™.
Additionally, the company sponsors clubs such as Internacional, R10 Vasco da Gama, Criciúma, and the “Beira-Rio” stadium.
Source: GMB
