Since launching in September 2023, it has been a massive hit with NFL fans, with millions enjoying the experience via sportsbook partners including DraftKings, FanDuel, Caesars and BetRivers since the start of the last season.
And the team at Genius Sports are gearing up for a key period for BetVision, with the NFL play-offs underway ahead of the Super Bowl on February 9.
Genius Sports has plans to expand BetVision into new sports, including football and basketball, in 2025 and will use their booth at ICE to let fans experience the product first-hand. Visitors will get the chance to step into a virtual NFL arena and throw a pass, to produce real-time stats to highlight the super-low latency and augmentation features of BetVision.
Josh Linforth, Chief Revenue Officer at Genius Sports, said: “The goal at ICE is to let our customers experience first-hand that BetVision isn’t just another in-play or streaming solution. Instead, we’re building a new category of immersive betting with a groundbreaking experience that sets the new standard of what fans will come to expect.”
Genius Sports is the exclusive distributor of NFL Official League Data and live game video streams to sportsbooks and will use ICE as the launchpad for what promises to be a pivotal year for BetVision, with continued product development and the addition of new sports paving the way for potential partnerships with new leagues and entry to more markets.
Linforth added: “BetVision is a product that maximises the live betting opportunity, bringing what was previously a fragmented experience of video, stats and betting in one place, and putting it in the hands of the fan.”
The BetVision immersive experience will be at Genius Sports booth 5K18 at ICE Barcelona from January 20 to January 22.
Try BetVision at ICE
To arrange a visit to the Genius Sports booth or to set up an interview with the team, contact james.mcmath@pressboxpr.co.uk
Genius Sports is the official data, technology, and broadcast partner that powers the global ecosystem connecting sports, betting, and media. Its technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.
Company is the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations, such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA, and Liga MX.
Genius Sports is uniquely positioned through cutting-edge technology, scale, and global reach to support its partners.
Its innovative use of big data, computer vision, machine learning, and augmented reality conects the entire sports ecosystem from the rights holder all the way through to the fan.
Source: GMB
