There are four game options, offering the player the possibility of choosing according to their preferences in terms of color, theme and prizes. Tickets are available in the amounts of R$2, R$5 and R$10 (US$ 0,41 and US$ 1,65) and if the player wins, they can redeem it immediately, by validating their card. Prizes can reach R$250 thousand (US$ 41,000).
Almost a year after the success of Raspadinha®, the MSL Consortium also launched Trem das 11, in the "Passive or Traditional Lottery" format. In existence for only three months, the game has already awarded prizes to more than 12 thousand people. Available with printed tickets and weekly draws, 'Trem das 11' offers prizes of up to R$500 thousand (US$ 82,500) in the 'COMPLETINHA' format.
In addition to providing entertainment, the games play a fundamental role in raising funds for government social programs. Of the net revenue, 21% is allocated to Loteria Mineira, with part of this amount being invested in income and employment generation projects, in addition to initiatives to support the construction of daycare centers, hospitals and other social entities.
Raspadinha® has achieved great acceptance in Minas Gerais, and Trem das 11 is already present in thousands of points of sale, making it easy to find throughout the state.
MSL – Consórcio Mineira da Sorte Loteria
The result of a consortium between the two main global lottery providers, IGT and Scientific Games, with over 35 years of experience and the structure to operate lottery systems in over 100 countries, MSL also relies on the expertise of the national company SAGA BGI. “We are a group with extensive experience in the lottery sector in Brazil and have prepared significant investments in marketing. In addition, we have the knowledge of leading companies in the global market,” says Roberto Quattrini, CEO of MSL.
The segment continues to expand in other markets around the world. In Italy, IGT and SG launched the national instant ticket lottery in 2004 and increased sales from approximately US$400 million to over US$11 billion. In New Jersey (USA), IGT and SG have jointly managed the lottery since 2013 and have seen an increase in annual sales of 20% since the beginning of the contract.
MSL – Trem das 11® and Raspadinha®
www.tremdas11.com.br
www.raspadinha.com.br
Instagram / Facebook / YouTube / X / TikTok: @tremdas11 @raspadinha.oficial
Source: GMB
