H2bet's campaign includes the launch of the website "joguecomresponsabilidade.com.br". Its goal is to promote a healthy and conscious environment within the world of sports betting and gaming.
“Our idea is to highlight H2bet's pillars, which are responsible gaming and sports integrity. The online betting market in Brazil is undergoing a moment of transformation. With the arrival of regulation and the growing popularity of betting, it is essential to establish a safe and responsible environment that balances entertainment and accountability,” said Ueltom Lima, CEO of H2bet.
After complying with all the Federal Government’s requirements, the H2 Group, with its brands H2bet and SeuBet, is part of the authorized list of companies allowed to continue operating in the regulated online betting market.
Even before the market regulation process, H2bet had already implemented a series of internal rules and processes since its inception at the end of 2022. These include transaction monitoring, encouraging responsible gambling, and adopting best practices in corporate governance. Now, with regulation in place, H2bet reinforces its values through this initiative featured on Atlético's jersey.
H2bet’s master sponsorship is the largest in Atlético’s history and in Minas Gerais football, as well as the fourth-largest in Brazilian football currently. The agreement between the parties is valid for three years, with a fixed total investment of R$180 million (US$30m), plus performance-based bonuses that could exceed R$200 million (US$33m).
H2bet
The H2 Group was founded nearly two decades ago to operate legal gaming and is committed to following and promoting the best compliance practices. With innovation, professionalism, and credibility, the H2 Group spearheaded the legalization of poker in Brazil, which is now recognized as a mind sport.
The H2 Group has established itself as the country's largest company in this segment, with physical locations in São Paulo, Curitiba, and Campinas, in addition to a robust online poker operation.
At the end of 2022, the H2 Group launched H2bet, its sports betting and online gaming operation. H2bet has met all the Federal Government's requirements and is listed among the companies authorized to continue operating in the regulated market in 2025.
Source: GMB
