Through the collaboration, Sportingbet will offer an authentic gaming experience and exclusive promotions to fans in Brazil, feature official NBA branding and logos on its products, and be integrated across the NBA’s social media and digital channels in the country.
Sportingbet will also serve as a sponsor of NBA House in Brazil, which will return to São Paulo in June 2025 during the NBA Finals.
The brand will also sponsor live programming on the NBA Brazil YouTube channel and offer Brazilian fans the opportunity to enjoy hospitality experiences in the US.
The collaboration will promote responsible gambling and best-in-class practices to protect the integrity of NBA games.
“Sportingbet is very proud to announce its collaboration with the NBA, a project that brings us even closer to our consumers and the Brazilians who culturally love basketball,” said Curry Sloan, EVP/MD LatAm, Canada and Iberia at Entain. “We are excited about what we can build together, partnering with one of the world’s leading sports brands to engage the fan base in the huge and vibrant Brazilian market.”
“Our collaboration with Sportingbet reflects our commitment to engaging NBA fans in Brazil in new and creative ways,” said Kuljeet Sindhar, NBA Vice President of International Gaming & Data Ventures. “We look forward to working with Sportingbet to bring passionate NBA fans in Brazil even closer to their favorite teams and players.”
The 2024-25 season is being streamed live in Brazil on ESPN, Disney+, Prime Video, the NBA Brazil YouTube channel and NBA League Pass, the league’s premium live game subscription service available through the NBA app.
Fans in Brazil can find more information about the NBA at NBA.com/Brazil, by downloading the NBA app or by following NBA Brazil on Facebook (Facebook.com/NBABrasil), Instagram (@NBABrasil), TikTok (@NBA_Brasil) and YouTube (@NBABrasil).
Source: GMB
