In addition to popular table games, thrilling game shows, and dedicated tables, Pragmatic Play will deliver its cutting-edge Smart Studio solution, allowing the diverse array of Flutter brands to customise the appearance of network titles to match their branding.
Pragmatic Play will also enrich Flutter’s offering with bespoke games tailored to key audiences, building on the operator’s own extensive IP to produce unique content.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland, which includes household names such as Betfair, Paddy Power, and Sky Vegas.”
Roisin Hogan, Commercial Director at Flutter, added: “Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation. We are excited to agree a deal that will see us collaborate even closer to bring fun new live products and experiences to our players in the UK and Ireland.”
Pragmatic Play, headquartered in Gibraltar, is a leading game supplier providing player favourites to the most successful global brands in the iGaming industry.
Powering up new possibilities of play through one single API, Pragmatic Play offers a multi-product portfolio of award-winning slots, live casino, bingo, virtual sports, sportsbook, and more, available in all major regulated markets, languages, and currencies.??
Source: GMB
