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GMB - What can attendees expect to experience when they visit Stats Perform’s stand at ICE Barcelona?
Ignacio Iturraspe - We’re bringing the future of sports betting to ICE at booth 5H20—and trust us, you won’t want to miss it. With hands-on demos and real-world case studies, we’ll showcase our latest innovations across our Bet LiveStreams, Bet Trading Data, and Bet Engagement product suites. These include exciting new live streaming features like Opta Interactive Overlays, which make streaming more bettable, interactive, and entertaining. Plus, exclusive rights to never-before-seen competitions and our largest-ever streaming volume set a new industry benchmark for delivering unmatched live streaming experiences.
But there’s more. Powerful tools to capture attention and engage sports audiences like OptaAI Studio, Opta Stories, and Opta Stream show how data-driven storytelling can engage your audience in fresh ways, spark real engagement, and open up new betting markets. Whatever your role in a sportsbook—trading, content, marketing, or beyond—Stats Perform has something tailored just for you.
For operators in Brazil, we can’t wait to share how our tailored, localized solutions can redefine your offerings and help you differentiate your sportsbook in an increasingly competitive market.
How can sportsbooks adapt to meet the evolving demands of bettors for a more engaging live streaming experience?
Live streaming isn’t just about watching anymore—it’s about delivering an immersive experience that keeps bettors engaged from start to finish. Bet LiveStreams is the best it’s ever been – with incredible exclusive premium live sports including LaLiga, WTA, FIBA Basketball + beyond. In fact, in 2025 we’ll stream over 40,000 matches, from 165+ competitions —our largest-ever volume.
It now also includes your clickable live odds inside the live stream, interactive Opta team and player stats and the ability to watch real-time highlights in-play.
-Bettors can place bets, explore player stats like xG shot charts, Team Momentum and Opta Points, all without leaving the stream.
-They can watch and curate custom highlights playlists of exciting must-watch moments across games and different competitions so they never miss a moment and spend more time inside your sportsbook.
-and we’re helping turn your event page into a window into all the incredible action taking place with our new Galleries feature so you attract your users to more matches they might have otherwise missed.
What are some European sports betting trends that we think will appeal to Brazilian sports bettors?
One of the most exciting trends in Europe right now is the surge in popularity of player and stats-based markets. Kambi data from the 2024/25 Champions League shows "Player’s Shots on Target" as one of the most popular Bet Builder selections, with three of the top five pre-match bets now focused on player stats. It’s clear that bettors are looking for deeper, more personalised insights—a shift we’re confident will resonate with Brazilian fans too.
This trend is driving sportsbooks to evolve. They’re no longer just platforms to place bets—they’re becoming trusted sources of information and entertainment. That’s where Opta steps in. Our offerings like Opta Expected Goals (xG), player shot maps, Match Momentum, Opta Points, and other player stats, combined with features like predicted lineups, betting insights mapped to markets, previews, and interactive visualisations, transform sportsbooks into one-stop destinations where bettors can research, engage, and follow the game all in one spot.
Misli in Turkey is a great example. They’ve integrated Opta’s features like predicted lineups, pre-game and live betting insights, in addition to Opta xG to make their sportsbook a one-stop shop to address every need their customers have. See what products they used below.
To help operators embrace this evolution, we’re also launching a bespoke service at ICE, designed for time-strapped content and marketing teams. This service makes it easy to produce high-quality, stats-driven content quickly, so sportsbooks can grab bettors’ attention, keep them engaged, and stand out in a competitive market.
With player and stats-based markets on the rise and bettors craving deeper insights, Brazilian sportsbooks have a huge opportunity to lead the way.
How can marketers and content teams use sports content to stand out?
Today’s sports fans and bettors want more than just scores—they want stories that make the action unforgettable. When the right content hits at the right moment, it doesn’t just grab attention; it builds loyalty and keeps people coming back. That’s why storytelling can be a game-changer.
Sponsorship activation is a fantastic way to do this, especially in the Latin American market. Take Betano, for example. During Copa America and Euro 2024, they worked with Opta to amplify their title sponsorships for both tournaments through bespoke video and editorial content across 16 key markets, including Brazil. The result? A massive boost in brand visibility, a deeper connection with fans, and double-digit growth in several territories.
And it’s not just about doing more; it’s about doing it smarter. During the 2024 Euros, Betfair’s small but mighty team used OptaAI Studio to produce over 250 pieces of bespoke content—think data visualizations, predictive stats, and performance highlights—that kept fans hooked and delivered incredible engagement.
To make things even easier for content and marketing teams, we’re launching a bespoke service at ICE. It’s designed for teams who are short on time but big on ambition, helping you produce high-quality content fast and dominate bettors’ attention when it matters most.
Great stories don’t just entertain—they connect, inspire loyalty, and fuel real growth. See how operators have produced some great stories using our tools:
What else are you bringing to ICE Barcelona that operators should be excited about?
It’s tough to pick, but I’m really excited about the impact of two products - Opta Stories and Opta Stream - and what they can do for sportsbooks. These tools automate, impactful, attention-grabbing storytelling that bettors will love – so sportsbooks marketing teams can do even more.
Opta Stories brings the popular stories & reels format fans already love to sportsbooks. It makes providing informative, visual, full-screen content for thousands of matches a year effortless and because operators can customise the branding and weave their own odds – meaning it’s fully bespoke.
The next product Opta Stream, works like a match centre, providing bettors with a one-stop hub filled with live stats, scores, data visualisations about a game + much more — in your sportsbooks unique branding. I think it’s game-changing for sportsbook event pages so you keep your users longer and can help your affiliates provide valuable information as matches unfold with no human effort involved whatsoever.
If you’d like to meet Nacho at ICE, request a meeting here.
Source: Exclusive GMB
