GMB - iNO Games is a relatively new company with a lot of experience in your ranks. Can you tell us a little bit about that collective experience?
Franciani Roos Bordignon - The studio was founded in 2019, but a significant portion of the team has known each other and worked together for many years. The iGaming market in Brazil is still relatively new and, despite its enormous potential, continues to grow. Therefore, this experience is invaluable: over 12 years in the industry, developing various products, from sweepstakes and pull tabs for the U.S. to video bingo and keno for Latin America. Additionally, the team’s previous experience in the industry provided us with incredible experience and an in-depth view of the global market.
One of your goals is to encourage creative freedom for your team. What does that mean to you, and how does it influence the games?One of our main objectives as a studio is to bring innovation to the iGaming industry, and this process is inherently collaborative. Rarely is the first idea the best, as the best ideas are built from the evolution of potential concepts, enriched by contributions from different perspectives.
From the start, we knew that fostering creativity within the studio would be essential to achieving this innovation. So, we established a well-structured pre-production process, allowing plenty of creative freedom during this phase, where the team is encouraged to sketch ideas that are detailed and refined until we reach the desired outcome.
We believe that all team members, regardless of their role, can contribute to the product. For this reason, we encourage everyone to participate actively: playing, testing, and sharing their opinions. The magic of creative freedom lies in this collaborative effort—often, the final product ends up completely different from the original idea, but in a surprisingly better way.
The studio was created with strong South American roots. How does this Latin American heritage influence your games?
Our games reflect the joy, creativity, and vibrancy of the Latin American people, always with a touch of humour that sets us apart. We strive to capture this contagious energy in every detail, creating experiences that represent who we are while ensuring fun for our players with our unique style: originality and innovation! We aim to provide quality entertainment while bringing smiles to our players' faces.
iNO is all about putting innovation first. Tell us about the game creation process and how you inject innovation into everything you do.
Innovation is present in every area of our game production, as it is one of the studio's fundamental pillars. We encourage innovation at every stage of development, whether that is by seeking new tools to optimise production or continuously improving internal processes. We believe an innovative mindset leads everyone in the studio to constantly question how to improve their work.
In the game creation process, we always strive to bring a unique edge to our products, be it through mechanics or visuals. From the start, we have launched a series of innovative mechanics, many of which were unprecedented in the market. Over time, we’ve learned that innovation also involves significant risks. However, we’ve realised that innovation is not only about creating something entirely new but also about reinterpreting existing mechanics, exploring new art directions, or even offering creative technical solutions.
As we move forward, we will utilise that knowledge and experience to deliver better, more innovative games while adhering to the vision of who the studio is, and where we want to be.
What are some of iNO Games' most popular releases, and what has made them so successful
The Bling Bling Penguin series is undoubtedly a favourite among players. We launched the first game in June 2023 and its sequel in July 2024. Both titles bear iNO’s signature style: innovative mechanics, unique themes with a dash of humour, charismatic characters, and immersive gameplay.
Can you give us an insight into the future of iNO Games? What do the next twelve months look like?
We could not be prouder of our roadmap for 2025. After a transitional 2024, during which I took over as CEO following three years as COO, with changes in product direction, we are ready to resume our launches with a new dose of innovation for the market. We are projecting several releases for the year, featuring diverse mechanics.
Moreover, we will have our first releases focused exclusively on the Brazilian market, marking the beginning of our new line of non-slot games. We could not be more grateful for the opportunity to focus on the local market, something made possible only through the support of our great partner, Games Global.
Source: Exclusive GMB
