As one of the first betting companies to comply with Brazil's regulatory process, BETesporte believes that its partnership with FPF can generate good results for the brand, at a time of great growth in the football betting sector.
"We are extremely excited about the partnership established with the FPF. The Paulistão is one of the most important state championships in Brazilian football and our presence at the matches is an excellent opportunity to strengthen the brand, reaching an even larger audience. Our commitment goes beyond supporting national sports; we are dedicated to promoting the values ??of responsible gaming and ensuring the safety of all bettors," says Vinicius Nogueira, CEO of BETesporte.
The initiative includes advertising the betting company on static signs around the field, backdrops and on LED panels during the games. In addition, the contract includes the possibility of using double LED, an innovation by LiveMode, a partner company of the São Paulo Football Federation, with a continuous message to increase the visibility of sponsoring brands during the tournament.
In addition to the partnership with the FPF, BETesporte also signed an agreement with CazéTV to broadcast the Paulistão, guaranteeing the presence of the brand in commercial breaks, jingles during the programming and visual inserts while the ball is rolling. Sponsored videos will also be shown on social media, highlighting the company logo.
With the new announcements in recent weeks, BETesporte strengthens its role as a sponsor of national football and is now present in ten state championships (Paulista, Carioca, Gaúcho, Mineiro, Paranaense, Catarinense, Pernambucano, Cearense, Baiano and Alagoano), in addition to supporting the Copa do Nordeste.
Source: GMB
