Strategic location
With worldwide recognition in 2024 after hosting over 14,000 attendees, the event will go down in history as the first major milestone for the betting industry since Brazil’s regulatory framework came into effect. After all, Brazil is now one of the largest markets in the world.
Proof of this is Brazil's leadership in online betting growth, recently surpassing the United Kingdom, according to Sports Value. As the top market in Latin America, Brazil is on track to rank among the world’s Top 3 this year, driven by new legislation, according to a report by the National Association of Games and Lotteries (ANJL).
To meet growing international demand, BiS 2025 will expand its total space by 50%, increasing from 20,000 m² to over 32,000 m². According to organizers, more than 260 companies from various nations have already confirmed their presence, and the event is expected to attract over 18,000 visitors during its several days of programming.
As in previous editions, the event will take place in a strategic location in the financial heart of the country. The idea is to maximize the inexhaustible potential of São Paulo, considered Brazil's economic capital due to its vast array of businesses, professionals, and opportunities.
Program
The official program is being carefully and meticulously planned to provide participants with the best possible content and environment. April 7 will be reserved for activities outside the official agenda, such as a welcome ceremony and the presentation of the BiS Awards to recognize key industry players.
To enhance participant connections, an extensive agenda on April 8, 9, and 10 will feature lectures, panels, and workshops led by experts and regulators. In total, there will be 40 hours of content spread across two auditoriums for live conferences. The conference schedule is available on the official website.
According to Alessandro Valente, co-founder of the event, BiS SiGMA Americas will be crucial for evaluating the post-regulation landscape and projecting the potential legalization of physical gaming.
There is also significant anticipation surrounding a Senate bill that proposes the legalization of bingos, land-based casinos, and other gaming modalities. Passing this legislation could further strengthen the national industry, attract investments from international players, and create jobs and income.
“The event will take place at a pivotal moment for our industry. I believe attention will be divided between resort casinos, physical casinos, and the post-regulation online betting landscape. We will have numerous panels and opportunities to exchange valuable insights and information about the present and future of the Brazilian market,” Valente says.
Carlos Cardama, co-founder of the conference and CEO of Games Magazine Brasil, adds: “There will be hundreds of exhibitors at the event, creating opportunities for new partnerships, ideas, and insights. This is a must-attend event, and we are proud to host it in Brazil. It’s unmissable for executives, company representatives, potential investors, regulators, and industry authorities.”
Tickets
BiS SiGMA Americas has firmly established itself as a must-attend event for companies looking to start or expand their operations in Brazil and Latin America.
Without a doubt, this is the moment when the eyes of the world are on our country. So, secure your spot for the 2025 edition of the continent’s largest betting event!
Registrations can be made directly on the official website.
Source: GMB
