In 2024, BetBoom and Baiano signed an agreement for the second half of the year. Following the success of this collaboration, the company offered Baiano a new long-term contract.
As one of Brazil’s top esports influencers, Baiano has millions of followers and is a reference in the gaming world.
For Baiano, this partnership with BetBoom represents a new chapter in his career, with the short film as the first example of what’s to come.
“This film is much more than just a brand collaboration; it symbolizes the opportunities that the new contract with BetBoom brings for me and Ilha das Lendas. Having the sponsorship of a company of this magnitude allows me to aim higher, invest more in broadcasts, and deliver even better quality to the community that supports us. The video is just a preview of the entertainment we want to provide,” Baiano stated.
The video showcases the influencers in a medieval world, aiming to immerse the audience in an RPG-like universe. BetBoom’s creative team developed the script, incorporating ideas from Baiano and members of Ilha das Lendas. The production also features Easter eggs for fans to spot hidden references.
This partnership with influencers is part of BetBoom’s expansion strategy in Brazil. In January, the company became one of the few betting operators licensed to operate in the country after meeting stringent financial and regulatory requirements, including mandatory payments to the federal government and contributions to an emergency fund.
This permanent license marks a transformative moment for BetBoom as it seeks to innovate in regulated markets, providing safe and responsible betting experiences for players across Brazil.
“Our goal is to promote responsible gaming and sports betting as a form of entertainment and fun, not as a source of income. To achieve this, we are always looking for partners who share our values. We are thrilled with this partnership with Baiano and Ilha das Lendas, icons of the League of Legends community, to ensure the best experiences and content for our audience in Brazil,” said Luis Gonçalves, Digital Director of BetBoom Latam.
“This is just the beginning of our journey, and we are extremely confident in building a healthy and sustainable ecosystem for esports fans,” he added.
Don’t miss out—watch the video now on BetBoom’s YouTube channel and be part of this new chapter with Baiano and Ilha das Lendas!
BetBoom
BetBoom is a global betting company dedicated to delivering exciting gaming and sports betting experiences since 2011.
With local licenses in Peru, Brazil, and Mexico, BetBoom adapts its offerings to each market offering access to over 11,000 games from over 150 top providers like Pragmatic Play ® , SPRIBE ® , and PG Soft ®.
BetBoom has been committed to eSports, sponsoring The BetBoom Team and Team Spirit, and partnering with FISSURE® to organize tournaments such as the BetBoom Dacha series. BetBoom partners with Baiano, Ilhas das Lendas, and Tribo as ambassadors in Brazil.
BetBoom strives to become a trusted name in Latin America by providing personalized, high-quality gaming experiences, exclusive broadcasts, and strategic collaborations, all while maintaining a reliable and responsible platform for its users.
Source: GMB
