EstrelaBet and CazéTV have built a successful partnership, being together in the main competitions broadcast by the channel. Since 2022, EstrelaBet has sponsored the men's, women's and futsal World Cups, international football broadcasts, such as the Europa League, national football competitions, such as Paulistão and Brasileirão matches, in addition to other specific actions.
EstrelaBet is following the growth of football broadcasts and is reinforcing its connection with the channel's light and relaxed language, which values sport as an entertainment experience.
“We have recorded exceptional results since we began our partnership with CazéTV. By signing the new agreements, we are clearly pleased with this work that has brought the public closer to their favorite team,” says Renan Cavalcanti, CMO of EstrelaBet.
“The channel has a unique language, whose goal is to make every moment more fun and engaging. It is an alternative format, and we believe that we are expanding our visibility and directly engaging with an audience that seeks different experiences,” added the executive.
"We are very proud to have EstrelaBet as a partner since the 2022 World Cup in Qatar, through the 2023 Women's Cup in Australia and the 2024 Paulistão. We have closely followed EstrelaBet's growth during this period and we are certain that we will have an incredible 2025 together as well," comments Ricardo Souto, partner at LiveMode.
Now the Paulistão continues with a total of 16 dates, including the knockout stage and finals. The competition started in January and ends on March 27th. The Brazilian Championship has 38 rounds and will start on March 29th, with an expected end on December 21st.
Source: GMB
