"As a meeting point for passionate fans and lovebrands, it is an honor to represent one of the greatest icons in world football. Our mission is to connect the magic of the eternal number 10 to unique experiences and products that celebrate his incomparable legacy," says CEO Fernando Paz.
The goal of the agency, which also has global rights, is to connect the magic of Maradona to fans, promoting experiences, products and initiatives that celebrate his greatness and cultural influence.
Exploring the Maradona brand in the iGaming market
The Maradona brand has enormous potential in the iGaming market, with several opportunities for exploration. The idol's image can be used as an ambassador, strengthening the presence of betting platforms with his charisma and sporting legacy.
In addition, the creation of exclusive and branded content involving Maradona will allow greater engagement with the public, transporting the passion for football to the digital environment.
No less important, there is the possibility of developing themed games with Maradona as the protagonist, offering interactive experiences that connect his story with fans, while creating new business opportunities for brands in the iGaming sector.
SOHO Sports & Brands is a strategic bridge that connects brands to the sports universe, transforming passion into results.
With multi-sector expertise and a privileged network, it works behind the scenes to create connections that accelerate business, combining the professionalism of consulting with the dynamism of sport.
Its mission is to be the meeting point where brands discover unique opportunities to engage their audiences through the transformative power of sport.
Source: GMB
