GMB - How does Digitain see this great edition of ICE that is now being held in Barcelona?
Gevorg Rushanyan - We all loved London, but I believe that Barcelona has a greater connection with Latin culture. This brings an incredible experience to our region, attracting more people to the fair. This year, we have a different concept, a bit of a VIP for our stand, with specific guests with whom we want to work. We have new energy and new concepts and are very excited to move forward.
Which are the new releases that Digitain brought to ICE 2025?
As always, we have brought technological innovations to offer autonomy to operators. We have presented tools that guarantee competitiveness, with cutting-edge technology adapted to each region and market. Our focus is to enable operators to achieve the highest levels of performance.
What are Digitain's plans for 2025, especially in the Latin American and Brazilian markets?
First of all, we are proud to say that we are fully certified for Brazil, as well as other regulated markets in Latin America with our technology, such as Peru. We are entering these markets with advanced technology and building solid relationships with leading operators in each country.
What are the technological trends that are already shaping the industry in 2025?
The trends lately are focused on improving the player experience. We are implementing gamification engines, artificial intelligence and machine learning to personalize the platforms, making them more intuitive and modern for our operators' customers, a personalized and slightly more modern environment. This results in greater retention and sustainable growth of our partners' operations.
Will Digitain be present at the major events this year, such as SBC Rio and BiS SiGMA Americas in São Paulo?
Yes, we will be at the most important events in Brazil, both in Rio and São Paulo. We will showcase our solutions. We will hold meetings with strategic operators, participating and sharing our vision with the industry.
Does the company have any news regarding the Sportsbook?
We are developing innovative gamification and retention tools, such as sports jackpots, which offer additional prizes to players.
We also use artificial intelligence to personalize the interface and content, and create tournaments aimed at new players. A personalized experience for each player.
Our 360° approach covers everything from customer attraction to retention, ensuring that our operators meet all their goals.
Source: Exclusive GMB
