Founded in 2018 by lifelong gamers, this is a landmark partnership for Roobet and will leverage Chelsea's strong fanbase in the region to build a wide array of digital, social and logistical assets, while providing a valuable opportunity to engage new audiences in its key markets.
The multi-year deal also sees the brand expand its visibility and reach across 32 key markets. Licensed in Curaçao, Roobet is a crypto sportsbook and casino active across various markets including the Americas and Oceania. Like other crypto-oriented betting brands, the Latin American markets like newly launched Brazil, are of particular interest to the firm.
Roobet operates with the ethos of advancing everyday applications of cryptocurrency and blockchain technology, while supporting the creator community. As pioneers of online entertainment, it is committed to delivering best-in-class entertainment for its users and breaking new ground in an exciting era of digital experiences.
Throughout the exclusive regional partnership, match tickets and hospitality will provide Roobet’s users with an opportunity to get closer to the club by attending fixtures at Stamford Bridge, as well as having the chance to watch training at our Cobham training ground. First team players will also work with Roobet to create bespoke content through the partnership.
Casper Stylsvig, chief revenue officer for Chelsea Football Club, said: ‘We are really pleased to welcome Roobet to the club as our Official Betting Partner and Regional Partner for Latin America and Canada.”
“There is a huge passion for sport and entertainment across the 32 territories for the partnership, which gives the club and Roobet an incredible opportunity to drive significant growth and value through tailored content and exclusive offers for fans and users.”
Anthony Brennan, co-founder and head of partnerships for Roobet, said: “We are excited to partner with Chelsea FC, and give Chelsea fans the opportunity to win experiences that money can’t buy. Bringing the evolution of iGaming to the world in partnership with Chelsea will continue to elevate the unique experience that Roobet offers to our players.”
Source: GMB
