Viva Sorte is a Brazilian company that primarily offers lottery games. It operates in the raffle and sweepstakes segment, where participants purchase tickets to compete for a chance to win various prizes, usually in the form of cash, cars or other valuable items. Viva Sorte has a reputation for being transparent, fun and accessible so that everyone can try their luck and win prizes.
Viva Sorte is the new sponsor of Bahia
On January 14, Viva Sorte launched Viva Sorte Bet, the company's new betting house. In 2024, Viva Sorte began sponsoring football teams, such as São Paulo, Sport, Santos and Vasco. On January 23, Viva Sorte Bet announced that it will be the new master sponsor of Bahia. The agreement is considered the largest in the history of the tricolor from Bahia, will last at least two years and includes both the men's and women's teams. The amounts were not disclosed.
Viva Sorte Bet will have its brand printed on training and match uniforms, as well as on LED panels in the stadium and on signs at the Evaristo de Macedo training center. Viva Sorte's name will also be on the shoulder blades of the uniforms of the men's, women's and youth teams.
iGaming Market in Brazil
The Brazilian iGaming market presents great opportunities but unique challenges, as regulations are still evolving. Considering that, with a population of over 215 million people, Brazil is the seventh most populous country on the planet, regulating iGaming will open up a huge market opportunity for bookmakers.
In 2023, the government passed Law 14.790/23. Among the main changes imposed by it, private companies can now operate sports betting both online and in physical establishments. Also in 2023, Provisional Measure (MP) No. 1.182/2023 was passed, amending Law 13.756/18. Among other changes, this law allows for more control of the sports betting sector.
What are the recent changes in Brazil's iGaming legislation, their impacts and benefits?
Headquartered in London, inplaySoft was founded in 2020 and specialises in providing cutting-edge iGaming solutions that are tailored to meet the dynamic needs of operators. The company provides multi-tenant platforms, which allow customers to manage multiple brands from the same back office and is fully ready to operate under current Brazilian regulations.
inplaySoft’s platforms, which are built from the ground up and have a focus on SEO, scalability and security, will provide Viva Sorte with the tools it needs to maximise its potential in the Brazilian iGaming market.
In addition, inplaySoft’s solution is tailored to the challenges faced by operators in Brazil, where competition is fierce and the market is dynamic.
Additionally, inplaySoft has an in-house development team that can fully customize the platform to meet the client’s needs, a full gamification suite that includes tournaments and leaderboards so that clients have access to a full arsenal of customer retention tools, and a marketing CRM that gives the client full control over their users’ activity across the site, with an easy-to-use email and SMS system.
Source: inplaySoft
