Betano, which is already a partner of the Brazilian Football Confederation (CBF) in the two biggest national championships - Brasileirão Betano and Copa Betano do Brasil - has increasingly consolidated its brand in football, while providing an unforgettable online betting experience to fans in a safe environment characterized by legal practices.
According to Guilherme Figueiredo, commercial director of Betano, “this new partnership further cements the company’s commitment to national football. We are present in the biggest national championships, providing unforgettable experiences to sports fans and reinforcing our commitment to entertainment after regulation. It will be a great game, a Rio de Janeiro classic between champions.”
In addition to the commercial rights and being present with the brand in the name and in all areas of CBF protocols - totems, backdrops, interview area, awards, banners and plaques - the betting house will award the best player in the grand final with the “Troféu de Craque Betano” of the match. The brand holds the rights to the goal balls used in the match, which will be autographed and later given as gifts to some Betano customers.
Off the pitch, in partnership with the CBF, the brand will take 48 indigenous leaders to the stadium to watch the match between Flamengo and Botafogo.
Previously known as the Supercopa do Brasil, the competition was renamed Supercopa Rei last year, in honor of Pelé, the eternal king of Brazilian football. This is yet another reason for Betano to be proud of the tournament's name.
Betano, one of the largest sports betting companies in Brazil, is a brand created to offer excellent experiences through its platform, available for desktop, laptop, tablet, mobile phone and Android app.
The operator's goal is to continually evolve the betting experience it offers to millions of customers and entertain sports fans in a fun and responsible way.
In Brazil, Betano holds the naming rights for competitions such as the Brasileirão Betano and the Copa Betano do Brasil. Betano is operated by Kaizen Gaming Group, one of the largest and fastest operators in the world, with a presence in 19 countries and a strategic expansion plan to 26 markets by 2026.
Find out more: https://www.betano.bet.br | @betano_brasil
Source: GMB
