END 2 END, a renowned provider of multiplayer bingo and, as the company's slogan says, “THE BINGO MULTIPLAYER EXPERT”, presented its wide range of products aimed at this vertical at ICE Barcelona.
In addition, it reinforced its positioning in offering solutions for the lottery market, combining the knowledge acquired in the bingo business with its excellent structure to offer its award-winning multiplayer bingo solution.
The expectation is to reinforce the integration of bingo games with lottery games, through the same API, allowing operators already integrated with bingo to have instant access to lottery games.
The company presented a new Gaming Platform (PAM), specifically designed to serve operators that focus exclusively on bingo and/or lottery, but also capable of handling all types of games and verticals. This was the concept adopted by the company when it was at ICE Barcelona.
Now, END 2 END is waiting for the legalization of land-based games in Brazil to expand its presence in the country and consolidate the brand that is already renowned throughout Latin America.
GMB - What are the main new features of END 2 END presented at ICE Barcelona?
Pablo Bonifacich - We are bringing lottery products that we have been developing for some time and the consolidation of the bingo game, which has been our main business for many years. We have expanded the range of variants within our catalog, offering new themes, especially aimed at the Latin American public.
The bingo segment is very strong and, therefore, it is important to diversify the offer and possibilities for players. We work very closely with operators to better understand their needs and apply strategies that make the operation more attractive to players.
How has this approach been, especially with the Brazilian market?
Basically, it depends on the team's experience. Our team has over 20 years of experience in the bingo market in several countries and, together with the operators' knowledge of their audience, we have been able to combine expertise to create a dynamic and attractive product.
Is this happening in Brazil?
Brazil has shown significant growth in this sector. Not just one specific operator, but the entire region has been very accepting of this type of game. Although it is a different segment from traditional casinos, bingo has great appeal, as long as it is operated correctly.
Brazil is about to vote on a bill to legalize casinos and bingo. What are your expectations for END 2 END in relation to this?
Basically, we hope that this will allow us to further expand our operations in Brazil. Our product is the first certified for the Brazilian market by GLI. Working within a legal framework will allow us to grow and bring more benefits, both to players and operators in the country.
Does END 2 END intend to showcase this expertise and the products developed by you at SBC Rio and BiS SiGMA, in São Paulo?
To tell the truth, we already have all the plans to be present as visitors at SBC Rio. In addition, we have a booth reserved at BiS SiGMA Americas, which will take place in São Paulo in April, where we will present new products and innovations.
Source: Exclusive GMB
