LUN 3 DE MARZO DE 2025 - 04:16hs.
Martin Martirosyan, CEO

“Imagine Live has ambitious plans for Brazil aiming to establish a strong and solid presence”

At ICE 2025 in Barcelona, GMB spoke to Martin Martirosyan, CEO of Imagine Live, about the company’s innovations and ambitious plans for the Brazilian market. He highlighted the launch of the Roulette Rouge show and the firm’s commitment to expand its presence in LatAm. With fully certified games for the region and plans to enhance its portfolio, Imagine Live aims for a solid presence in 2025.

 

GMB: How do you see this huge ICE event here in Barcelona?
Martin Martirosyan - It's amazing! First of all, the venue itself is huge, providing plenty of opportunities to showcase all the products we have brought here. This is an very exciting moment for us, and I’m really looking forward to a productive three days.

What news is Imagine Live bringing to this edition of ICE Barcelona?
This year, we’re introducing a fantastic new show called Roulette Rouge. It’s a multiplier roulette game with two unique bonus features—one based on a crash game and the other on a digital wheel based game.
 


Additionally, for the first time ever in a live casino game show, we’ve introduced a progress bar, allowing players to track their performance and see how they compare to others. This adds a whole new layer of engagement.

Beyond that, we’ve expanded our portfolio with new game editions, including Indian games like Andar Bahar Teen Patti and other enhancements to our standard product range.

What are the plans for the Latin American market, especially Brazil, this year?
I’m thrilled to announce that our games have been fully certified for the Brazilian market. We’re now fully prepared to operate there.

For Latin America, we’ve expanded our portfolio and tailored it to the region by offering games in Spanish and Brazilian Portuguese. This opens up many opportunities for our partners in the region. Our plans for 2025 are ambitious, and we aim to establish a strong and solid presence.

 



What do you think will be the main technological trends for the company this year?
Like in many other industries, artificial intelligence is driving major advancements. At Imagine Live, we fully embrace AI and have already started integrating it into our products.

One key innovation is the use of AI-powered performance tracking for our dealers, ensuring high-quality standards and delivering a top-tier gaming experience.

In 2025 there are two major gaming events in Brazil, BiS SiGMA and SBC Rio. Imagine Live is planning to attend?
Yes, absolutely! We have big plans not only for Latin America but also globally. You’ll see Imagine Live at events worldwide, including in Brazil.
 


Source: Exclusive GMB