SBC Summit Rio to hold the Influencer Academy with key speakers on the subject

The Influencer Academy, first and foremost, was created to help influencers better understand the new rules and discover how they can remain creative while being responsible.

Apart from learning, influencers can benefit in other ways – most importantly, networking.

The Influencer Academy will take place on Wednesday 26th February at the Marketing Academy & lounge (C05). Held in partnership with Propane, it will feature three workshops, each focusing on a different area of influencer marketing.

Speaker lineup 

• Acelino “Popó” Freitas: Retired professional boxer and politician with an impressive 6.2 million followers on Instagram.
   
• Aruan Felix: 1.7 million followers on Instagram and 2.61 million subscribers on his main YouTube channel, where he shares a variety of content, including vlogs, challenges, and gameplay videos.
   
• Daniel Rocha: Brazilian actor and musician with 1.2 million followers on Instagram.
   
• Mama Brito: Recognized for providing emotional coaching to high-performance athletes and as the founder of the Fight Music Show, an event combining fights and musical performances.
   
• Arthur Frasson: Commercial Executive at Propane iGaming Agency.
   
• Juliana Albuquerque: Executive Vice President of CONAR, a non-governmental organization that oversees and ensures ethical advertising practices in Brazil.
   
• Mateo Scudeler: Lawyer at Aragão & Tomaz Advogados Associados.

More speakers will be announced soon.

Influencer Academy: Exploring the workshops

- WINNERS & LOSERS: BRAZIL’S POST-REGULATION INFLUENCER MARKETING LANDSCAPE (2:00 – 2.40 PM) 

Top influencers will discuss the impact of the new regulations on influencer marketing in Brazil. They will focus on sharing practical, proven strategies to help fellow influencers market gambling products while remaining FULLY COMPLIANT.

They will also share their thoughts on what’s next for the industry.

The panel will be moderated by Leonardo Benites, CEO of Propane. With over a decade of experience in marketing, influencer partnerships, and iGaming, Benites is the ideal figure to lead discussions.

- RESPONSIBLE ADVERTISING WORKSHOP: NAVIGATING BRAZIL’S NEW MARKETING REQUIREMENTS (2.40 – 3.20 PM)

This workshop will dissect advertising guidelines and explore safer gambling practices, making it a must-see for influencers, operators, and affiliates alike. How do you ensure regulatory compliance? How do you market responsibly when using multiple channels?

The panel will also be moderated by Benites.

- CASINO INFLUENCERS: EUROPEAN SUCCESS STORIES MEET BRAZILIAN OPPORTUNITIES (3.20 – 4.00 PM)

This workshop looks at how European casino streamers found success and gives aspiring influencers the tools to do the same in Brazil’s online casino market. You’ll get tips on creating content people love, building a strong community, and growing your personal brand.

This panel will be moderated by Alan Brincat, Director at Propane. 

Those interested in participating in these sessions can contact Isadora Marcante, Relationship Manager of SBC in Brazil, by e-mail isadora.marcante@sbcgaming.com.

The SBC Summit Rio 2025 will take place between February 25 and 27, in Riocentro, in Rio de Janeiro. With a full agenda of sessions and conferences, the event's objective is to receive sector specialists and encourage healthy discussions about the market.

Source: SBC