With this move, the brand further strengthens its connection with Brazilian culture and entertainment, as it has already done at the country's biggest cultural events, including Lollapalooza, Rock in Rio and The Town.
"Rio Carnival is a unique celebration that brings together millions of people. For Superbet, investing in Rio Carnival is about fostering Brazilian popular culture, starting with samba, which is one of the country's greatest cultural assets," says Alexandre Fonseca, CEO of Superbet.
He adds: "We are increasingly committed to supporting initiatives that strengthen national identity and create meaningful experiences for our audience.”
To kick off Brazil's most popular party, Superbet chose a mythical figure from Rio's Carnival as the anchor for its launch event: carnival designer Milton Cunha.
During the technical rehearsal in Rio, last Saturday (25), Milton lent his experience and charisma to announce Superbet's connection with the world of revelry, highlighting the motto "Carnival 2025 is Super".
Activations and interactions with the public
From February 28 to March 8, Superbet will bring several activations inside and outside Sapucaí, including special interactions with brand ambassadors, such as presenters Getúlio Vargas (GV) and Wallace Mendonça (Neguerê), who will interact directly with the public, providing revelers with unique experiences throughout the party.
The brand will also be present in structures at the Sambadrome, at the schools' courts and at Cidade do Samba, in addition to participating in other events.
Superbet Group is a technology and entertainment company founded in 2008 in Romania, whose mission is to provide millions of consumers around the world with sports and gaming entertainment through technology.
The group is present in 12 countries, either as an operation or as a technology hub, the most important of which are Romania, Belgium, Poland, Serbia and Brazil. In 2019, the North American fund Blackstone, the largest alternative asset manager in the world, made a strategic minority investment of 175 million euros in the company, expanding the brand's presence globally.
In Brazil, Superbet was the first sports betting platform to obtain a federal license to operate in a 100% regularized manner, in accordance with Ordinance SPA/MF No. 2,090, of December 30, 2024. The authorization, valid until December 31, 2029, ensures full compliance with Brazilian laws.
A leader in compliance and best practices, Superbet is a member of the International Betting Integrity Association (IBIA), a non-profit trade body that represents the interests of the largest licensed online betting companies and operators in the world in terms of integrity.
In addition, it is the only brand to have won the award for Best Sports Betting Operator in Central and Eastern Europe four times by the CEEGC (Central and Eastern European Gaming Conference).
Source: GMB
