The arrival of the former player at Superbet is a reflection of the brand's strategy to get even closer to the Brazilian public, combining its legacy in sports with the cutting edge of the online betting market. Considered the greatest right-back in the history of Brazilian football and captain of the team that won its fifth championship in 2002, Cafu joins the team of ambassadors, which includes Thiago Silva and Ferrugem, to reinforce the brand's values ??of trust, responsibility and entertainment.
The new ambassador
"We are living a very important moment for the sports betting sector in Brazil, with regulation bringing greater security to users and platforms," says Alexandre Fonseca, CEO of Superbet. "We are proud to be among the first in this process, and nothing is more symbolic than teaming up with someone like Cafu, who understands the importance of leaving his mark and inspiring generations."
To mark the beginning of this union, São Paulo's master sponsor produced a documentary that revisits important moments in the former player's career, with historical images of his achievements and behind-the-scenes footage of the new collaboration. The production began airing on Friday (3) on the platform's and Cafu's social media, providing football fans with a nostalgic and immersive experience about his career.
National campaign
Superbet is also present on TV with a campaign that highlights the definitive approval of the federal license that authorizes the company to operate in Brazil in a regulated manner. "The material shows our audience the steps that have brought us here, in addition to reinforcing our commitment to each bettor and to responsible gaming," says Fonseca.
The first video aired on Friday (3), during the Jornal Nacional break, with the participation of presenter Getúlio Vargas (GV) and former soccer referee Sálvio Spínola. In the coming days, new videos will be released, with the participation of all brand ambassadors.
Each piece will reinforce Superbet's legacy of promoting transparency and security in the sports betting market, in addition to highlighting its pioneering position in key moments of regulation and compliance with Brazilian laws.
Superbet Group is a technology and entertainment company founded in 2008, in Romania, whose mission is to provide millions of consumers around the world with sports and gaming entertainment through technology.
The group is present in 12 countries, either as an operation or as a technology hub, the most important of which are Romania, Belgium, Poland, Serbia and Brazil. In 2019, the US fund Blackstone, the world's largest alternative asset manager, made a strategic minority investment of 175 million euros in the company, expanding the brand's presence globally.
In Brazil, Superbet was the first sports betting platform to obtain a federal license to operate in a 100% regularized manner, in accordance with Ordinance SPA/MF No. 2,090, of December 30, 2024. The authorization, valid until December 31, 2029, ensures full compliance with Brazilian laws.
A leader in compliance and best practices, Superbet is a member of the International Betting Integrity Association (IBIA), a non-profit trade body that represents the interests of the largest licensed online betting companies and operators in the world in terms of integrity. In addition, it is the only brand to have won the award for Best Sports Betting Operator in Central and Eastern Europe four times by the CEEGC (Central and Eastern European Gaming Conference).
Source: GMB
