Since the beginning of the partnership, football in Pernambuco has experienced a leap in visibility. In 2024, FPF Betnacional TV broadcast more than 100 live matches, reaching an audience of over 5 million views on YouTube.
For Betnacional, the partnership contributes to the sustainable growth of the sport in Brazil. “The renewal of our partnership with the Pernambuco Football Federation is more than a commitment to sports; it is a celebration of the passion that unites Brazilians for football,” said João Studart, CEO of the NSX Group.
“At Betnacional, we believe that sports transform lives, unite communities and inspire dreams. That is why we continue to invest not only in competitions, but also in initiatives that strengthen the foundations of football, such as encouraging youth teams and supporting women’s football.”
Betnacional’s support and strengthening of competitions were important for sporting achievements that put Pernambuco football in the spotlight on the national scene.
In 2024, Retrô gained access to the Série C of the Brazilian Championship, standing out among the main emerging clubs in the country; women’s football in the state had a historic participation in Série A2, with Sport reaching the national elite and Sport reaching Série A of the Brazilian men’s championship.
With the encouragement of broadcasts, youth competitions were very successful, with the emergence of new talents who have visibility all over the world.
For the President of the FPF, Evandro Carvalho, the renewal with Betnacional reinforces the commitment to promoting football in Pernambuco in all categories. "The partnership with Betnacional has been fundamental for our football. We are confident that, with the continuation of this support, we will achieve even more achievements and strengthen our base, women's football and professional competitions," he highlighted.
The Commercial Director of the FPF, Denis Perucci, also celebrated the new agreement. "We are very proud to renew this successful partnership with Betnacional, which has been a great ally in promoting football in Pernambuco. This agreement goes beyond naming rights; it is a direct investment in the development of competitions and in strengthening the sport in the state. For 2025 and 2026, we will continue to invest together in the talent, passion and future of our football."
Part of the NSX Group, BetTech, which revolutionized the Brazilian sports betting market through a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many success stories, Betnacional follows the concept of “Brazil’s bet”.
Its ambassadors include player Vini Jr., singer Thiaguinho and narrator Galvão Bueno. In stadiums, Betnacional has its brand displayed on advertising boards for games in different championships via BRAX and is a sponsor of Futebol 2025 on Rede Globo TV.
Source: GMB
