James Oliveira, Multibet's Operations Director, stated that the purchase of Elisa.bet is part of the company's strategy to position itself among the leaders in this competitive market, highlighting the digital expertise that Elisa.bet brings as a native digital company.
The Multicap group is known for its portfolio of capitalization bonds in states such as São Paulo, Mato Grosso and Amapá. In the gaming segment, it owns the brands Aposta Esportiva and Multibet, focused on sports betting and online casinos, respectively.
The acquisition comes at a significant time for the sports betting sector in Brazil, which was recently regulated. Of the nearly 10,000 betting operators that operated in the country by the end of 2024, only 66 were authorized to operate nationally after the new rules were broken on January 1, 2025.
Renowned companies such as Sportsbet.io have closed their activities or have had difficulty maintaining their licenses in the country, due to high licensing costs, taxation, market instability and increased regulatory restrictions.
Multibet sees the regulation as an opportunity to incorporate companies that left the national market due to the new rules. The company plans to invest R$50 million in the acquisition of five other operators in the first quarter of 2025, expanding its presence throughout the country.
With these acquisitions, Multibet aims to reach R$1 billion in bets by the end of 2025, a significant increase compared to the R$182.5 million recorded in 2024.
Brunno Galvão, CEO of Crownstone Ventures, a company specializing in mergers and acquisitions in the sports betting sector that led the negotiation for Multibet, believes that consolidation is the future of the segments, observing the example of what happened in Europe.
He highlights that incorporating operators that are already developed and experienced is one of the best ways to grow in the market, especially at a time when many companies have chosen to leave Brazil.
Source: Neofeed
