The integration brings RubyPlay’s captivating content to one of Italy’s most established operators, marking a major milestone in its strategy to become a dominant slot provider in the country.
Founded in 1995, Eurobet is renowned for its strong presence in both land-based and online gaming in Italy. Operating more than 900 points of sale through its franchise model, it offers an extensive online gaming platform accessible via its website and mobile apps. Its reputation is further solidified by prominent sponsorship deals throughout Italian football, most notably with Serie A powerhouse Juventus.
Italy is a key growth market for RubyPlay and the partnership with Eurobet is part of a broader plan to establish a strong foothold throughout the regulated market. The provider also has several additional deals in the pipeline, further underscoring its commitment to the region.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are thrilled to announce our partnership with Eurobet, a leading operator in the Italian market, as we expand our presence in this dynamic gaming region. This collaboration reflects our commitment to delivering innovative, high-quality slot games through a strategic and phased approach.”
“By introducing a carefully curated selection of titles, we aim to provide players with a continuous stream of fresh and engaging content, perfectly aligned with Eurobet's mission to deliver exceptional gaming experiences.”
Alfredo Melloni, Gaming Director at Eurobet, said: “Partnering with RubyPlay is a significant move for us as we aim to enrich our online gaming portfolio with top-tier content.”
“RubyPlay’s innovative and immersive games are a perfect match for our player-focused approach, and we are confident this agreement will further enhance the exceptional entertainment we offer our customers.”
RubyPlay is a progressive and innovative B2B iGaming company specializing in designing and developing entertaining and engaging slot games, plus value-add tools and support for gaming operators.
RubyPlay boasts a catalogue of 100+ interactive and immersive slots and also offers bespoke game development services. RubyPlay has offices in Australia, Malta and Ukraine working alongside an international team of professionals globally in hybrid remote working strategy.
For more information, visit: https://rubyplay.com
Source: GMB
