“Felipe Massa is more than an ambassador for Betano; he is a symbol of trust who shares similar values with us and has an inspiring story. Renewing this partnership is part of our commitment to offer fans unique experiences and expand our presence in Brazilian sports. Massa will also be our ambassador for responsible gaming and will be involved in Betano's social initiatives,” highlights Guilherme Figueiredo, Country Manager of Betano in Brazil.
To celebrate the renewal and officially sign the contract, Massa visited Betano's new office. Employees had the opportunity to meet him in person, get autographs and take photos while sharing their enthusiasm for the renewed partnership.
“This is a very special relationship. I am proud to represent a brand that understands and values ??sports. Every event and activation we have done together was created with one goal in mind: to offer unforgettable moments for sports fans. It is a pleasure to continue this partnership and I hope to achieve many more together in the future,” says Felipe Massa.
The Brazilian driver has a career full of achievements. Runner-up in F1 in 2008 and with victories in several international competitions, he is an idol to thousands of motorsports enthusiasts.
During the partnership with Betano, Felipe Massa participated in several activations with sports fans and customers of the brand.
A highlight was the Betano Racing event, where influencers and guests had the opportunity to race side by side with the driver, creating moments of adrenaline and fun.
In addition, Betano welcomed Massa to the Copa América Cup Tour in São Paulo and to the activations in Belo Horizonte, with Atlético Mineiro, during the historic first stage of the Stock Car in the city.
Source: GMB
