GMB - What did you think of the change of this great fair, the largest in the industry, from London to Barcelona?
Sebastián Nogues - Regardless of where the fair is held, it will always be very good for all of us. I am biased because I love Barcelona, it is an incredible city. The event has been very positive, as always, full of people, operators, suppliers and vendors.
In other words, the entire industry is here. If you haven't come yet, come, because you won't regret it. For us, the fair has been very good, as it has been in recent years.
What's new at Inspired Entertainment this year?
Our main focus now is Brazil. We didn't operate directly in the Brazilian market before, but now, with the regulations in force, we have a well-defined strategy and a clear focus on Brazil. All of our products will start arriving in the country.
Some operators already know us from Europe and other regulated markets, where we already operate.
We have several verticals, such as the interactive sector, which includes casinos and slots, Brazilian roulette (Hybrid Dealer), the virtual games section, which includes high-quality virtual games; and also the physical machines vertical, which is not yet active in Brazil, but which will be a segment in which we will also work.
As a major global innovation, we are launching the “Hybrid”, which includes Brazilian Roulette. This is an innovative product, similar to a live casino, but with virtual elements. The people operating a roulette wheel are real, but everything else is virtual.
This allows operators to create their own studios and their own custom tables in a much more affordable way than building a physical studio. We are confident that it will be a success in Brazil.
Does this product meet the new technological trends in your industry?
Exactly. This product is something that has been around for years. Initially, it was developed for a specific client, but then we realized that it had enormous potential. And it fits perfectly into the current situation in Brazil, where studios need to be physically located in the country, which can make operation and management difficult.
Our product adapts well to this scenario, as it offers advantages such as limited cost and ease of customization. As you know, whoever obtains the license can operate up to three brands. With this product, the operator can purchase the system and create three different studios, each with its own custom roulette wheel for each brand.
I invite everyone to request a demo and contact us to learn more about this innovative solution.
Is Inpired Entertainment planning to enter Brazil with a bang?
That's right! We've already entered Brazil with everything we've got. We already have certified games ready for operation. Now, operators just need to request our content, either through aggregators or directly from us.
Will Inspired Entertainment be present at the SBC Summit Rio and BiS SiGMA events?
Yes! At SBC Rio and, afterwards, we'll be at BiS SiGMA. We'll also be present at events in Recife and Florianópolis. Wherever there's a relevant event in Brazil, we'll be there.
Source: Exclusive GMB
