VIE 11 DE ABRIL DE 2025 - 08:34hs.
“Physical Management”

Play55 reaffirms its commitment to innovation and launches solutions for the lottery segment

Play55 reaffirms its commitment to innovation and meeting the demands of its customers by announcing the launch of the “Physical Management” product, at the beginning of February. The new solution promises to transform the way physical ticket lotteries are managed, offering an integrated, more efficient and cost-effective digital experience.

Physical Management: Transforming physical tickets into digital ones

Currently, the distribution of physical tickets requires a significant operational effort, involving logistics, collection, scanning and financial management, which results in high costs. Play55’s new product consolidates two previously distinct operations – physical sales via POS (machine) and physical tickets with payment via Pix – into a single “physical ticket”. Now, tickets can be validated through an application used by sellers and points of sale, allowing payments to be made both via POS (cash) and Pix.

“We are reducing our partners’ and customers’ operating costs by around 80%, in addition to simplifying the entire operation. This unification offers immeasurable financial and operational gains for our customers,” explains Renato Saladino (Salada), CEO of Play55.

Ease and accessibility for sellers

In addition to already having the application via POS, Play55 allows sellers to use the applications in conjunction with a Bluetooth printer, which costs around R$100 (US$ 17,30) to make sales. This functionality makes sales more accessible and attractive to the general public, expanding the distribution network and offering an accessible and profitable business opportunity to distributors.

With this solution, any seller can start selling quickly and easily, earning profits directly from the customer base they have built,” highlights Salada.

Benefits for the sales force

The innovation also directly benefits the partners’ sales force. All sales made by a salesperson are linked to their CPF (Taxpayer Identification Number), ensuring that they are paid for all future purchases made by their customers, regardless of the channel through which the customer purchased.

This model values the efforts of the sales force and provides ongoing incentives. It is a way of ensuring that the salesperson is rewarded for the relationship they have built with their customers,” concluded Salada.

Commitment to digital transformation

Play55 continues to be at the forefront of the sweepstakes market, delivering solutions that not only meet the demands of the sector, but also revolutionize the way operations are carried out. With the launch of the “Physical Management” product, the company reaffirms its purpose of offering technology, efficiency and profitability to its partners.

To learn more about how Play55 can help a business grow, visit the website or contact the company through the company's official channels.

https://play55.com.br/

https://www.instagram.com/play55tecnologias/

Source: GMB